WTF is Twitterich?

Twitterich is a fever dream wrapped inside a social media tortilla wrapped inside a hoagie roll made of dolphin wishes.

It’s also a Twitter-based experiment. Here’s how it works: when the @1MillionRicher account grows to a million followers, one randomly chosen person gets all 1,000,000 followers…and becomes dirty, filthy, stinking Twitterich!

The idea was kicked around between two Martin Agency creatives for almost a year, until one day they couldn’t take it anymore and their two brains made passionate love, creating an idea-baby called Twitterich. Some other smart people at the agency helped them raise their idea-baby until it finally grew a “.com” on its ass, becoming twitterich.com.

You should visit twitterich.com right now. Then you should follow @1MillionRicher. Then you should tell all your friends about it. Then just hope it reaches 1,000,000 followers before the Mayan calendar ends and we all perish.