The Martin Agency

AWESOMECROSS/g-Force™ Sport COMP-2™ tire launch

Fri, 11 May 2012 08:48:39 +0000

Can great tires make driving more fun? BFGoodrich® thinks so. To help them prove it, we invented AWESOMECROSS — a driving course that measures tire performance and how it affects a driver’s mood in real time. How would different drivers react when pushing the COMP-2™ tires to their limits? AWESOMECROSS gave us the chance to find out.

Communication Arts Features JFK Library Print Campaign

Wed, 09 May 2012 13:11:24 +0000

All four posters from the “1961” campaign are featured in the Communication Arts article.

Angry Pilgrims

Fri, 04 May 2012 07:12:35 +0000

In our latest campaign for STOVE TOP Stuffing, we challenge the misconception that STOVE TOP can only be enjoyed on Thanksgiving.

For years, the Pilgrims have had a profound love for the taste of STOVE TOP Stuffing. To them, it’s what makes Thanksgiving, Thanksgiving. But times change. People are now enjoying STOVE TOP Stuffing year-round. The Pilgrims are not happy. They would prefer to keep STOVE TOP for Thanksgiving only. Because if people keep eating it all the time, they’re afraid the specialness of their favorite holiday will be diminished.

Stay tuned for more from this angry bunch of Pilgrims.

Ad Age Covers Bands at Martin

Mon, 30 Apr 2012 17:55:20 +0000

Ad Age quotes Martin’s Executive Broadcast Producer, John McAdorey, in an article discussing band performances at ad agencies.

Adweek Tells Success of Mentos’ Spider Swiper App

Tue, 17 Apr 2012 10:15:05 +0000

The game is featured amongst other popular branded mobile apps.

Relay for Life

Thu, 12 Apr 2012 15:53:32 +0000

Behind every cancer survivor is an army of friends and family. And when the armies march, cancer trembles.

This march is Relay for Life — the American Cancer Society's most important event where patients, survivors and supporters walk day and night to raise money and awareness. These relays are marked with luminaria bags that honor those who are fighting the good fight.

In our newest work for The American Cancer Society, Francois Vogel helped us bring the beautiful luminaria experience to the world — with all animation created on luminaria bags and shot in-camera.

Hunter and Bubba

Mon, 09 Apr 2012 14:54:24 +0000

Hunter Mahan and Bubba Watson may be two of the best golfers in the world, but when they play together, they act just like two regular ol' golf buddies. Okay, so Bubba hits his driver 300+ yards and Hunter can curve shots around trees then stop them on a dime…but, yeah, other than that, they’re just a couple of normal dudes.

Adweek Names STOVE TOP’s “Angry Pilgrims” Ad of the Day

Fri, 06 Apr 2012 23:01:36 +0000

Adweek uncovers disgruntled Pilgrims behind the new STOVE TOP campaign.

Ad Age Publishes Account Management Veteran Chris Mumford

Fri, 06 Apr 2012 16:01:10 +0000

Martin’s SVP/Group Managing Director discusses the modern account executive.

Martin’s CCO John Norman Quoted in Newsweek

Mon, 02 Apr 2012 15:51:01 +0000

Martin Agency is featured amongst other national ad agencies in Newsweek's Mad Men issue.