The Martin Agency

Robin’s Egg

Tue, 14 Feb 2012 16:37:23 +0000

When Robin Long, one of the most beloved employees of The Martin Agency, entered a no-holds-barred war with cancer, we wanted to arm her with as much love and beauty as is humanly possible. And app-ly possible.

Take a look at how an agency-wide call for voicemails became Robin’s Egg — the first app (developed 100% in-house) that turns your voice into an original work of art.

And Robin, we miss you so much. You better get back here soon!

Minneapolis Egotist Thanks Martin for Robin’s Egg

Tue, 14 Feb 2012 12:41:49 +0000

The Minneapolis Egotist gives kudos to The Martin Agency for creating something that's 'bigger than advertising'...

Mentos Spider Swiper App Reaches One Million Downloads, FWA Features as Pick of the Day

Wed, 08 Feb 2012 17:09:28 +0000

Mentos' Spider Swiper is selected as FWA's mobile pick of the day.

John Adams talks Advertising with Smithsonian Magazine

Fri, 27 Jan 2012 16:08:47 +0000

Our CEO reflects on past Super Bowl ads and the agency’s creative process.

Spider Swiper

Tue, 24 Jan 2012 19:13:27 +0000

In 2010, Mentos and BBH made a commercial featuring a spider that beats up a young guy who is attempting to crush him. People love the spider, so Mentos looked to us to take the Spider story into new territory.

With a young audience who's hooked to their mobile phones, we decided the best place for our Spider evolution was in an app. We were lucky to work with veteran game developer, Graeme Devine, to put together a an app-based battle where you fight some pretty intense spiders using only your thumbs. Spider Swiper reached #4 in the App Store the weekend it launched and is reaching record download levels.

GEICO’s Maxwell the Pig Returns

Thu, 19 Jan 2012 20:01:47 +0000

Maxwell the Pig made his debut for GEICO as part of the company's Rhetorical Questions campaign.

GEICO Mobile App

Thu, 12 Jan 2012 10:52:14 +0000

GEICO has invited back their favorite pinwheel-toting pig to show off the pure adrenaline of their new mobile app. Weeeee, indeed!

Yodeling Cat

Wed, 11 Jan 2012 10:52:26 +0000

What started as a TV spot assignment turned into something entirely different. Freakishly different, some might say.

Gecko’s Journey Across America

Tue, 10 Jan 2012 10:50:12 +0000

Ah, the life of a traveling salesgecko. Niagra Falls one day, Cleveland the next. And there’s no stopping until he’s spread GEICO’s savings message all over the country.
Follow his journey on the Gecko Tracker, send him messages, ask him to come to your town — he’s at your beck and call.

Pizza Hut Facebook Contest Profiled on Mashable

Tue, 03 Jan 2012 19:53:52 +0000

Pizza Hut has launched a contest on Facebook to find song renditions for their Super Bowl pre-game TV spot.