UPS “Whiteboard” Comes Alive

Last year's gracefully simple UPS "Whiteboard" campaign returns for round two with a redesigned microsite, 14 new TV spots, and a variety of print work. Andy Azula, our creative director on the UPS account, remains the primary marker-wielding talent in the spots, but this year, he’s occasionally accompanied by other characters, and, in a truly fantastic Whiteboard evolution, the drawings come to life.

“We feel the new work retains the ‘Whiteboard’ equity for UPS — allowing us to describe complex systems in very simple ways,” said Azula. “But this year we’re able to take on even more complex problems as the whiteboard comes ‘alive’ and other characters appear talking about issues many UPS customers face — then we get to illustrate the solution.”

The campaign is designed to send customers to the microsite, ups.com/whiteboard, as well as extend into other online and print executions.