Programmatic Manager

Location

Richmond

Department

Media

Position Summary

The Martin Agency is a full-service agency with unified capabilities in advertising, strategic planning, media planning and buying, direct response, digital, data analytics, design and branded content. We are over 500 employees from 23 countries. We are creatives, UX planners and number crunchers. We are a fully integrated shop that encourages cross-department ideation. Our strength lies not in a type of account, category or even a style of work. Our strength is our ability to help brands find and tap into new energy. Energy that fuels growth, powers big ideas and breathes new life into the relationship between the brand and consumers.

The Programmatic Manager position will allow for a great deal of exposure throughout the agency by developing the strategy, implementing, optimizing and managing programmatic activity across all accounts.  He/she will work in deep collaboration with media, UX strategy and creative teams. 

We are looking for a candidate who has a proven track record in programmatic strategy and execution.  The ideal candidate should be able to lead in the planning, analysis and optimization of programmatic campaigns, as well as possess a thorough understanding of technical execution.  

Responsibilities

  • Provide strategic recommendations, manage and implement programmatic campaigns across a variety of clients
  • Proactively monitor activity for performance and delivery
  • Build solutions through campaigns to increase performance
  • Collaborate with Paid Media Planners/Buyers, Strategic/UX Planners, Creative and Account Management to ensure synergy
  • Understand and translate clients’ business needs into a programmatic approach
  • Work closely with internal technology stakeholders to bridge the gap between teams and minimize duplication of work
  • Lead the programmatic measurement agenda and consult on greater digital measurement approaches
  • Oversee the coordination of all programmatic plan set up: develop overall strategy (aligned with other channels) set bid strategies, budget limits, upload creative, build optimization plans, etc.
  • Help develop targeting strategy based on segment and/or customer journey phase
    • Investigate, develop and recommend targeting based on data viability
    • Analyze DMP raw data to create usable data segments for each client
  • Manage DMP workflow; align audience classifications, oversee audience creation and use
  • Manage day-to-day flow of programmatic inventory including evaluating private marketplace deals
  • Maintain strong technology vendor relationships and act as a resource for custom presentations to clients, reflecting trends, development or benefits of digital data activation
  • Brainstorm and suggest A/B testing within campaigns to enhance performance
  • Coordinate with paid media planners/buyers to ensure programmatic reporting is accurate, has actionable insights and provides the best optimization recommendations for our clients
  • Develop report styles for internal and external use
  • Oversee monthly invoice reconciliation
  • Maintain relationships with programmatic platform tech support to troubleshoot operational issues within campaigns
  • Lead programmatic internal trainings and provide platform updates, as necessary
  • Contribute to new business development and participate in new business opportunities
  • Lead is all things programmatic

Requirements

  • Bachelor’s Degree, preferably in mathematics, statistics, or marketing. Masters a plus.
  • 3-5+ years of programmatic experience (banners, native, video and advanced TV)
  • 1+ years working specifically with data mining and analysis
  • Comprehensive knowledge and defined expertise in programmatic buying, audience creation, campaign management and optimization techniques
  • Knowledge of building PMPs/working with SSPs
  • Capable of implementing dynamic creative, brand measurement studies, and audience verification into campaigns
  • Ability to critically analyze and process data to effectively communicate findings in verbal and written form
  • Strong quantitative skills, including analytical abilities and math proficiency
  • Deep experience working with both DMPs and DSPs
  • Strong understanding of holistic digital media platforms, specifically programmatic opportunities, optimization algorithms, placements, data management platforms and overall emerging trends in the digital space
  • Experience working across client industry verticals with deep understanding of various KPI’s and business goals
  • Excellent communication skills in writing and presentations
  • Possesses an understanding of agency processes
  • Experience in training and managing employees across different proficiency levels