Strategic Planner

Location

Richmond

Department

Strategic Planning

Strategic Planner: LOL and Purina 

The opportunity.

Are you that type of person looking for answers to the most random questions all the time? Are you passionate about creativity and new ways to connect brands and people nowadays? If the answer is yes, we want you.

Martin Agency is a magical place to work, full of great people and lots of fun assignments. You thought it was a dream to do what you love with people you love. Here it’s a reality.

We are looking for a great mind to help us mining some powerful insights for one of the most iconic American Brands – Land O’Lakes. Yes, the butter. They also make cheese and a delicious pudding brand called Kozy Shack. On those brands you’ll work in a truly multidisciplinary integrated strategy team with media, digital and brand skills and learn a lot, working on projects that go from brand to digital activations.

Some other interesting assignments will come from the prepaid wireless leader brand Tracphone, Purina (animal food) and new business.

If you are a proactive young mind seeking a new challenge, you may find it here. Hands on, ready to roll and with lots of good energy? This is the place and the spot for you.

The role.

We need a self-starter who’s hungry to learn from more seasoned strategists and willing to dive in and support the account’s Planning Director and Group Planning Director. We’re looking for the roll-up-your-sleeves-type, who goes the extra mile and does whatever it takes to deliver exceptional work.

We need someone who’s curious about, and has practiced some level of, classic brand planning – thinking in terms of big brand platforms and ideas. But who is also adept at, and ideally also has some experience in, digital and social strategy.

They should be capable and happy to deliver what is needed to keep the account running day-to-day, but also excited and driven to help the strategy team see and seize new opportunities.

Strong creative acumen is a must as is flexibility in the role and responsibilities of “strategy.” We believe in an integrated process where “from-brief” is more important than “on-brief,” and in the end, strategy and creative should be virtually inseparable.

The credentials.

  • 2+ years of experience
  • Strong creative pedigree (e.g., employment at renowned creative shop, creative awards credit, samples of work)
  • Strong strategic pedigree (e.g., writing samples, references, strategy awards)
  • Exposure to and familiarity with big strategic thinking (brand platforms, strategic architectures, etc.) as well as “small” strategic thinking (digital retargeting strategy, extracting actionable insights/take away’s from digital reporting, etc.)
  • Strong presence and writing/storytelling skills (examples appreciated)
  • Research prowess with experience in quant and qual, ideally with recommended contacts for both
  • Demonstrated habit of helping out whenever and wherever (e.g. examples of going above and beyond an initial ask, creatively finding ways to get things done, bringing proactive ideas to supervisors, etc.)