GEICO Unskippable Wins Two Gold CLIO Awards

September 18, 2015

GEICO Unskippable will be awarded with two Gold CLIO Awards on September 30th in New York; one in the Innovative Category and another in the Digital Category. Congratulations to the team!

Continue to clioawards.com for the full list of winners.

Posted By: The Martin Agency

Geico Helps You Create Your Own Version of Europe's 'Final Countdown

September 11, 2015

Creativity-Online, By Alexandra Jardine

Geico marked the countdown to opening night of football season with another ad in its “It’s What You Do” series. This time, ’80s rock gods Europe sing their much-overplayed hit, “The Final Countdown,” as an office worker is waiting for his lunch to finish in the microwave. (Because if you’re Europe, you love final countdowns.)

Not only that, but Geico and The Martin Agency have launched an online “Countdown Generator” where you can create a personalized “countdown” with Europe as your backing singers, and send it to a friend. You can clock back to all kinds of events including weddings, parties or just the weekend.

Continue to Creativity

Posted By: The Martin Agency

A Buggy With Its Own Refrigeration, Holographic Generator and Bubbles -- Really?

August 28, 2015

Creativity, by Alexandra Jardine

Watching this video promoting the "Latotstroller," a baby buggy which comes with 4X4 wheels, refrigeration for raisins, customizable sandcastles, bubbles and a "holographic generator," even the most indulgent parents might start to wonder if the world has gone crazy.

The ad gets more and more unbelieveable, as it moves into testimonials from nine month olds -- yet still you're not sure. At the end, you can click on the product website to find out more about the Latotstroller. Keep watching for the denouement; the stroller explodes, to be replaced by a message from Total Wireless: "If you think this is ridiculous, take a look at your wireless plan."

It's a funny and clever idea via The Martin Agency from Total Wireless, a prepaid mobile brand owned by Tracfone Wireless and available exclusively at Walmart, warning customers not to get oversold with things they don't want/need/care about. We're guessing the creative on this work is one of the many frustrated parents who just wanted a simple folding stroller but got sucked into something bigger.

Continue to Creativity.

Posted By: The Martin Agency

10 agency Instagram accounts worth checking out

August 26, 2015

Digiday, by Tanya Dua

Agencies may spend most of their time sprucing up their clients’ Instagram feeds, but several of them spend a considerable amount of time adding a good dash of creativity to their own accounts. Here’s a roundup of 10 of them.

The Martin Agency

The Martin Agency feeds its 2,200 Instagram followers with everything from random happenings around the agency offices to throwback ads to puppy pics. The agency has also started a tattoo series with the hashtag #martintattuesday, where it features employees’ tattoos and the stories behind them. The agency also tags its posts with #martindoes and encourages employees to do the same.

“It gives a glimpse into where we are and what we’re up to,” said Jordan McConnel, brand editorial manager at The Martin Agency. “We want people to be proud to work here and recruits to be excited about the prospect as well.”

Continue to Digiday for nine other amazing agency Instagram accounts worth following.

Posted By: The Martin Agency

Martin's Josh Poteat Wins Carole Weinstein Poetry Prize

August 25, 2015

“Our culture fuels all kinds of secret talents. Cake chefs, glassblowers, jewelry designers. Josh is like the biggest secret. A quiet, unassuming force of words. Amazing,” said Joe Alexander, CCO.

We are excited to congratulate our copy editor (and resident poet laureate), Josh Poteat, on winning the 2015 Carole Weinstein Prize in Poetry. We couldn’t be prouder.

Josh’s third book comes out this September, and was featured in the New York Times last fall for the funding it received from the Lannan Foundation.

Congratulations, Josh!

Continue to Richmond Times Dispatch.

Posted By: The Martin Agency

What if you were a client?

August 19, 2015

What if you were a client? By John Adams, Chairman

One of the things I enjoy most, and have throughout my career, is sharing ideas and passing along some of the wisdom I’ve picked up from others along the way. And to that end, below is an observation I shared with our staff [at The Martin Agency] in a recent meeting. I hope it will be of some use to you.

Some years ago a man named Michael Treacy wrote a book in which he concluded that truly exceptional organizations excel at one of three competencies, and are competitive in at least one other. They are: Product superiority, Customer intimacy and Operational efficiency.

One might conclude, since we are in a service business, that the core competency of an advertising agency should be customer (client) intimacy. We’ve always looked at it differently here. We’re in the product superiority business. Our product is the stream of ideas of all kinds that we produce in all areas of the business. In a client service business, this stream of ideas is the most valuable service we can provide.

What if you were a client of The Martin Agency? What would you expect from us? What would you want from the individuals at the agency with whom you work?

It’s worth taking time to think about. After the quality of our work, the quality of our relationships is the most important thing we’ve got. In fact, the quality of those relationships is a crucial ingredient of the quality of our work. And while we talk about relationship between the agency and a client, we all know there are no relationships between companies, only relationships between people.

I’ve thought about this through the years, and of course, talked to clients. Of course I’d want great ideas; I’d want work to be done on time and on budget. But the other things I’d want are the things we all want in a relationship. So here’s what else I’d want to feel about each of you who worked on my business.

I can depend on you to tell me the truth. I trust everything you tell me.

I know you care about what’s important to me. You don’t just understand it, you care about it.

I know you will fight for my company. I know you want my company to succeed.

You help me succeed personally, and you’re really happy when I do. Sometimes it feels a little lonely trying to get my management to feel comfortable with the great ideas you bring me and with the cost of some of those ideas. You help me think through the case I should make. When I do well in my career, you’re almost as happy as I am. You want me to look good and do well.

You don’t play games. You don’t manipulate me or hold things back from me for your own purposes. You’re transparent.

You seem to care about me as a person. Maybe we’re not personal friends, and I know you don’t always agree with me, but when I make decisions that aren’t the ones you’d like, or have to tell you something wasn’t approved, you don’t think I’m a bad person, or a dumb person. You respect me, and you’re still in my corner.

You say thanks. When I get something approved, when I sign an estimate. You don’t say thanks once a year, you say it once or twice a week.

I think that’s what I’d want. And that’s what I’d get. Half a century of that philosophy, in support of a focus on great ideas, has served us very, very well. Congratulations. Keep it up.

Posted By: John Adams