Land O'Lakes New Spot "The Farmer" Featured on Adweek
January 03, 2017
Ad of the Day: Land O'Lakes Makes Lovely Use of Amelia E. Barr's Poem 'The Farmer'
A poignant love letter to our social sustainers
God bless the seeds his hands let fall ... for the farmer, he must feed us all.
This is the closing line from Amelia E. Barr's poem "The Farmer," written by the British immigrant and prolific writer after observing farm life in Texas in the late 1800s. It's a galvanizing piece of work, a reminder to a rapidly changing America that whoever you are—king or poet, doctor or soldier, lord or merchant, craftsman or beggar—you'll need to eat, and this responsibility rests on the shoulders of farmers.
Now it's the anchor for an ad from Land O'Lakes.
Created by The Martin Agency, "The Farmer" recites Barr's poem as picturesque scenes of American agriculture, shot by a National Geographic team, flick across the screen.