London ECD Daniel Fisher's Tips for Cannes

June 13, 2016

Martin Agency's Daniel Fisher: My Top Tips for Cannes

Daniel Fisher is ECD of The Martin Agency in London. Fisher was formerly deputy ECD at adam&eveDDB where he worked on, among others, John Lewis’ ‘Monty the Penguin’ and its big 2014 Cannes award winner Harvey Nichols’ ‘Sorry I Spent it On Myself.’
Prior to adam&eve he worked at CHI&Partners, Leo Burnett and WCRS, acquiring a groaning shelf of awards in the process.

My Top Tips for Cannes
Like most people in the industry, I have a long standing love-hate relationship with Cannes. But for all the bad things people like to say about it, for me it has one giant redeeming quality that allows you to forget all the excess and the bluster and the sight of sunburnt middle aged ad execs going for the Grand Prix on the steps of the Palais. And that is that it celebrates what we do – creativity – in a way that no other awards show can come close to.
So what are my picks for this year?

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Posted By: The Martin Agency

Martin Agency Wins Onefie for Creffectiveness

June 07, 2016

The Martin Agency has won the very first Onefie award for Creffectiveness by winning the One Show 2016 Agency of the Year and the Effie Gold for Sustained Success.

“We have always prided ourselves on creating work that is not only incredibly creative but also incredibly effective. We call that Creffectiveness,” said Joe Alexander, chief creative officer of The Martin Agency.

The agency has been recognized for multiple awards recently. Not only winning Agency of the Year at the One Show, but also winning the inaugural Penta Pencil, an award given to an agency-brand team who, together, have created stellar work for five or more continuous years. In addition, GEICO was named Client of the Year.

The Effie Gold for Sustained Success, given for products or service communications efforts that have experienced sustained success for three or more years, was also awarded for Martin’s relationship with GEICO.

Over the last 22 years The Martin Agency has helped GEICO move from a distant 8th-place market share position in the car insurance category to 2nd. They have been the fastest-growing insurance company for the last 11 years and during that time, have solidified their brand position as a category leader.

To create the Onefie award, a team of engineers and technologists was tasked to go to a hardware store and get some duct tape. They then taped the two awards together, officially creating the world’s first Onefie award.

Posted By: The Martin Agency

New Ritz "Life's Rich" TV Featured on MediaPost

June 06, 2016

Ritz crackers is debuting new creative for its “Life’s Rich” campaign, starting with a TV spot that will begin airing tonight, Lauren Sella, director, NA Ritz equity, tells Marketing Daily.

“Life’s Rich,” from The Martin Agency, was Ritz’s first new campaign in eight years when it launched in April 2015. 

Link to full article.

Posted By: The Martin Agency

Experian Credit Skills on Campaign

June 01, 2016

Don't Give Up on Your Lousy Credit Score, Says Experian

The Martin Agency tries a reassuring new direction for credit-reporting bureau

June 01, 2016

A new television campaign for the credit-reporting bureau Experian from The Martin Agency recasts credit as a skill, not a score. Tasks like driving or swimming require practice to improve, and so does good credit. It’s a rebranding of a standard financial metric that hasn’t been tried before in the credit market. The 60-second online anthem (recut in 30- and 15-second versions for broadcast) is a departure from the company’s previous ads, which were alternatively funny when focused on the benefits of good credit, or frank about rebuilding credit after an early setback. The TV spots debuted earlier this week.

Continue to Campaign. 

Posted By: The Martin Agency

Land O'Lakes is Adweek's Ad of the Day

May 16, 2016

Ad of the Day: Butter and Cheese Are a Force for Good in Heart-Melting Land O'Lakes Ads

The Martin Agency's first work for the brand

By Gabriel Beltrone | May 16, 2016

American cheese isn't just about getting your own. It's about helping someone else get theirs, too. That, at least, is the upshot of a sentimental new ad from iconic dairy company Land O'Lakes, created by The Martin Agency. 

A young man waits at a deli counter for his ticket to be called. A nursery-rhyme voiceover waxes philosophical about the passage of time, and the passing along of rituals. The young hero reminisces about how he's buying groceries just the way his mom used to do. 

When his number finally comes up, he makes a modern gesture of consumer chivalry. 

Featuring the tagline "Add a little good," the commercial is part of a broader campaign—Martin's first for the brand—that includes print and digital work, along with two other 30-second TV spots focusing on the marketer's most famous product: butter. 

Continue to Adweek.

Posted By: The Martin Agency

The One Show Names Martin Agency 2016 Agency of the Year

May 13, 2016

Agency also wins inaugural Penta Pencil, 11 Pencils and GEICO named Client of the Year

The Martin Agency was recognized tonight at The One Show as 2016 Agency of the Year. The agency and GEICO also received the inaugural Penta Pencil, an award given to an agency-brand team who, together, have created stellar work for five or more continuous years. In addition, GEICO was named Client of the Year.

“Winning Agency of the Year is huge, but I’m most proud of the Penta Pencil,” said Joe Alexander, chief creative officer of The Martin Agency. “Doing great work that brings great results consistently year after year is tough to do. Like Warren Buffett has said, ‘When I count my blessings at night, I count GEICO twice.’ We couldn’t agree more, Mr. Buffett.”

Of the 32 winning entries, campaigns include GEICO’s “Fast Forward,” GEICO’s “It’s What You Do,” OREO’s “Colorfilled” and Tic Tac’s “Little Loader.”

“The relationship between GEICO and The Martin Agency has resulted in three special awards at this year’s One Show: Agency of the Year, Client of the Year and the inaugural Penta Pencil, which recognizes great work between a brand and an agency over a five-year period,” said Kevin Swanepoel, CEO of The One Club. “From a troupe of characters that became household names to innovative  work like the “Unskippable” campaign, GEICO and The Martin Agency have shown that loyalty matters.”

The One Show recognizes the best creative work in advertising, interactive, design and branded entertainment. 

Posted By: The Martin Agency