Martin Takes Home Seven D&AD Pencils

April 28, 2017

At Thursday night's D&AD Awards, Martin was honored with seven Pencils for GEICO and Donate Life. 

Yellow Pencil: "World's Biggest Asshole" 

Yellow Pencil / Film Advertising / Public Service Commercials / 2017

Graphite Pencil: "World's Biggest Asshole" 

Graphite Pencil / Film Advertising / Cinema Commercials 121-240 seconds / 2017

Graphite Pencil: "World's Biggest Asshole" 

Graphite Pencil / Film Advertising Crafts / Casting for Film Advertising / 2017

Wood Pencil: GECICO "Crushed" 

Wood Pencil / Film Advertising / Film Advertising Innovation / 2017

Wood Pencil: GEICO "It's What You Do" 

Wood Pencil / Film Advertising / TV Commercial Campaigns / 2017

Wood Pencil: "World's Biggest Asshole" 

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2017

Wood Pencil: "World's Biggest Asshole" 

Wood Pencil / Digital Marketing / Online Video Adverts / 2017


For full list of winners, click here.

Congrats, all. 



Posted By: The Martin Agency

Dunkin' Donuts UK Work on Creativity

April 25, 2017

Dunkin' Donuts on a Stick Propelled a London Marathoner to the Finish Line

Social Film From The Martin Agency Explained Runner's Crazy Costume

By Alexandra Jardine. Published on Apr 24, 2017


Editor's Pick:


Dunkin' Donuts sponsored a runner in the London marathon this weekend with a costume involving a donut on a stick dangling in front of his face -- but it invented a whole backstory to this so-called "Marathon Motivator" to create some buzz on social media.

Scott Montgomery from Liverpool ran the London Marathon with the "carrot and stick"-style Dunkin' Donuts headgear set that dangled a gian donut 18 inches from his face throughout the race (see some photos here). He also wore a Dunkin' Donut's branded outfit alongside the message "Just Donut." The company sponsored Montgomery two thousand pounds towards his chosen charity, Children with Cancer UK.

Ahead of the marathon, The Martin Agency London created a social film that apes '80s home shopping TV, suggesting that the "marathon motivator" was a failed '80s gizmo. The "official" line from Dunkin' Donuts was that they had re-discovered the film in their archives and were resurrecting it for the London Marathon 2017.

Daniel Fisher, executive creative director at Martin London said in a statement: "The London Marathon is a fun event, Dunkin' is a fun brand, and The Martin Agency is all about weird shaped ideas, so this felt like the perfect way to get involved."

Posted By: The Martin Agency

Taylor Wiegert Named to shots 2017 Rising Starts list

April 10, 2017

Taylor Wiegert, Planning Director, UX, was recently honored by shots Magazine as one of their 2017 Rising Stars. In addition to being featured in the latest issue of shots, Taylor celebrated with his fellow honorees and members from the strategy team, Michael Chapman, Leslie North and Meg Riley. 


Congrats Taylor! 

Posted By: The Martin Agency

Martha Stewart & Land O'Lakes on Facebook Live

April 04, 2017

ADWEEK

Martha Stewart Cooks Up Some Land O’Lakes Fun With the Help of a Drone

Latest Facebook Live session featured a special delivery

By Richard Horgan

Today’s lunchtime presentation by Martha Stewart was sponsored by Land O’Lakes butter. And certainly, when the sponsor’s product made its unsalted, ribbon-tied entrance, it was a moment to make note of. A moment that reminded Fishbowl of the live-TV product placements of old.

Stewart, a big fan of drones, called out: “Where the heck is the butter?… Butter?… I hear a noise. Butter?” Entering from stage left was the butter, airborne. Stewart went on to note that drone delivery is the way of the future and also the way of the present in “Martha’s kitchen.”

As senior DJI pilot Edward Kostakis subsequently explained on-camera, the drone in question is the Mavic Pro, which came out last September. It retails for $999.99, provides a flying time of 27 minutes and a camera resolution of 4K.

Stewart owns one herself. Earlier this year, she blogged about some Mavic Pro photo-taking tutelage with Kostakis on her farm. 

Continue to Adweek.


Posted By: The Martin Agency

Creativity Editor's Pick: Groot & GEICO

April 04, 2017

Geico's Gecko and Groot Join Forces in Insurer's Biggest-Ever Cross-Branding Tie-Up

'Guardians of the Galaxy' Star Appears in Latest Laffer From The Martin Agency

By Ann-Christine Diaz. Published on Apr 03, 2017

Groot, the beloved tree behemoth-turned-sapling from Marvel's "Guardians of the Galaxy," has teamed up with Geico's Gecko in the insurance brand's biggest co-branding effort to date.

Created out of Geico's longtime agency The Martin Agency, the ad, promotes both the insurer as well as Marvel Studios' sequel to its offbeat superhero film, in theaters on May 5. It depicts the brand's famous spokesreptile watching the upcoming movie and fantasizing about how his platform (saving consumers money on insurance) dovetails perfectly with that of the Guardians (saving the world).

In his mind's eye, he recruits the film's arguably most lovable character, Groot, to tag-team on both missions. As the Gecko implores him to say his famous tag: "You're line is, 'Geico could save people 15% or more …,'" Groot repeatedly (and adorably) recites his own iconic line: "I am Groot."

Continue to Creativity.


Posted By: The Martin Agency

Leslie North Named to Campaign US's Digital 40 over 40 List

March 27, 2017

Meet Campaign US' 2017 Digital 40 Over 40

An eclectic mix of marketers, creatives, technologists, PR pros and account mavens who prove that millennials don't hold a monopoly on digital skills.

Leslie North, SVP/Group Planning Director for Digital and Social, The Martin Agency

Like others executives who have been in digital for decades, North likes to trace her lineage from the early days, "from Flash to Snapchat." Her seven years at The Martin Agency illustrates that such experience has benefits: She has built its digital and social business from the ground up, and last year she was responsible for trebling Martin’s social business.

North began her career in digital some 21 years ago, when analog was the norm, working on Barbie and Hot Wheels at Wunderman. From there, she moved on to Anderson Lembke (now McCann San Francisco), working on Microsoft and trying to entice consumers to try Hotmail. She also helped launch Windows 2000.

North stuck with the PC crowd, working on the "Invent" campaign for Hewlett-Packard at Goodby Silverstein and Partners in the early 2000s and then running digital media for Intel at Fuel (now Euro RSCG). North was also part of the team that opened T3 New York. North started the agency’s media team and grew it from one employee to 20 during her tenure. At T3, North ran the Dell business and won new business including MTV, JP Morgan Chase Digital Media and Marriott.

North joined The Martin Agency in 2010 to lead digital media. About two years later, at the request of Martin’s Chief Strategy Officer, she made a career change to develop the digital and social strategy team. Her team of 14 is responsible for leading digital and social strategy across all offices and for all Martin clients, including Chevrolet, Geico Discover Card, Sabra, Tic Tac and Land O Lakes.

In addition, North is proving that Gen Xers can conquer Snapchat. If you want to see how, visit her at "leslieno."

Link to full article.

Link to full list.


Posted By: The Martin Agency