The Martin Lab

September 24, 2014

In this video, David Vogeleer and Jeff MacDonald talk creative technology, getting your hands dirty and all things Martin Lab.

Posted By: The Martin Agency

Jorge Calleja Named ECD

September 04, 2014

Richmond, Virginia – September 4, 2014 – The Martin Agency announced today that Jorge Calleja has been promoted to executive creative director. Calleja joined the agency in 2012 as a group creative director and was immediately instrumental in bringing in the OREO business with the creation of the Wonderfilled campaign.

“Jorge is a world-class combination of talent, brains and passion,” said Joe Alexander, chief creative officer of The Martin Agency. “He’s especially adept at creating iconic campaigns, like Wonderfilled. And on top of it all, he’s a joy to be around. We’re lucky to have him.”

Calleja will remain the lead on the OREO account in the U.S. and across the globe. In addition, he will continue to play a big role in new business. His guidance helped Martin win Chips Ahoy! and Stolichnaya vodka. He will continue to work with these two accounts in his new role as ECD.

Calleja has won every major ad award, including two Cannes Lions and two One Show pencils in 2014. Prior to joining The Martin Agency, Calleja worked on the Coca-Cola “Open Happiness” campaign at Wieden+Kennedy as well as on Honda, Adidas, Nike and LEGO in Europe.

Posted By: The Martin Agency

Creativity Pick of the Day: Benjamin Moore’s New Campaign with the Boston Red Sox

August 12, 2014

Creativity Pick of the Day: Teaming up with the Boston Red Sox, Benjamin Moore launched the "Fenway Collection." The new paint line, made and sold locally in Milford, Massachusetts, captures the spirit of the legendary team with shades including Green Monster, Boston Red, Boston Blue, Baseline White and Foul Pole Yellow. And for every gallon sold of the new Fenway Collection, Benjamin Moore will help renovate youth league ballparks in the Boston area.

The multiplatform campaign includes TV, a microsite and social integration. Visit monstereverywhere.com for more.

Posted By: The Martin Agency

TRUST Collective Interviews Magnus Hierta

July 30, 2014

Creative Director, Magnus Hierta, was recently featured in a TRUST Collective interview.

Posted By: The Martin Agency

GEICO’s Hump Day Featured on Mad Money

July 24, 2014

Michael Roth, IPG’s CEO, spotlighted both Hump Day and The Martin Agency in his interview with Jim Cramer on Tuesday.

Posted By: The Martin Agency

Adweek Ad of the Day: New Hanes Spot Featuring Michael Jordan

July 24, 2014

Adweek's Ad of the Day: Michael Jordan Is Back for Hanes.

Posted By: The Martin Agency