Campaign's 10 Favorite Ads of 2016
December 29, 2016
Our readers' 10 favorite ads of 2016
The year’s most popular work runs the gamut, from bizarre comedy to poignant and political verse. As expected for an election year, politics weighed heavily on the product. Perhaps as a panacea, viewers kept tuning in to cute dogs, too. That an ode to diversity ranks here with professional comedians, a tech giant and one of the most successful campaign powerhouses of the last decade goes to show that a good idea—backed by solid execution—can stand on its own merits.
10. "Ice-T sets up a lemonade stand in Geico's latest spot" by The Martin Agency
Geico work is a perpetual crowdpleaser, and a celebrity cameo only sweetens the…tea. As is typical for the brand, it’s a funny, silly take on an absurd situation that makes the most of Geico’s near-ubiquitous name recognition.
9. "Geico puts a sumo wrestler on ice" by The Martin Agency
If Ice-T’s lemonade stand sparks a smirk, the physical comedy of this spot, along with smart voiceover dialogue, should trigger toothy smiles. Geico double dips on this year’s top 10 list—the only brand to do so—thanks to pure goofiness.