GEICO sweeps top honors in Keynote's Mobile Insurance Scorecard

June 19, 2015

WASHINGTON, D.C., June 19, 2015 – GEICO continues to dominate the auto insurance industry's mobile business sector. The company has achieved the top overall ranking in Keynote's Q2 2015 Mobile Insurance Scorecard.

GEICO earned the top score in all four Scorecard Categories (functionality, ease of use, privacy and security and quality and availability) and both Mobile Modes (mobile web and apps for iPhone and Android). The high marks led Keynote to state, "GEICO clearly dominates the market in the delivery of auto and other insurance products through the mobile channel."

"Keynote's Mobile Insurance Scorecard's top ranking is a huge accomplishment for us. It reflects our commitment to deliver the best mobile experience for our customers," said Pete Meoli, GEICO director of mobile and digital experience. "Our associates are driving innovation in the mobile app arena by transforming the way we interact with consumers."

With a focus on highlighting delivery through mobile devices, Keynote's Mobile Insurance Scorecard is a best practices competitive benchmarking analysis that provides an annual ranking of the top 12 U.S. auto insurance carriers' mobile delivery capabilities.

The Scorecard reviewed approximately 100 criteria across mobile web and mobile app channels to benchmark how well insurance carriers' digital channels meet the needs of their customers, as measured against industry best practices.

# # #

About Keynote

Keynote is the global leader in cloud–based testing, monitoring and analytics for mobile and web, optimizing the value of every digital interaction, enhancing user experience and driving business value through online performance. The company runs the world's largest cloud testing, monitoring and analytics network in the world and collects over 700 million mobile and website performance measurements daily. In 2012 Keynote, a Thoma Bravo portfolio company, was recognized by Forbes Magazine as "One of the Best 100 Companies in America."

About Keynote's Mobile Insurance Scorecard

In its inaugural year, Keynote's Mobile Insurance Scorecard is an annual industry-specific Scorecard that uses a framework of expert-determined criteria to benchmark how well firms' digital channels meet the needs of their customers as measured against best practices. Criteria are grouped by Mobile Mode (Mobile Web and Mobile Apps) and functional "Categories" (Functionality, Ease of Use, Privacy & Security, Quality & Availability) to help firms identify the strengths and competitive gaps in specific areas of their mobile delivery.

GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 13 million private passenger customers and insures more than 22 million vehicles (auto & cycle).

GEICO's online service center helps policyholders take care of policy sales, policy changes and claims reporting, and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent.

GEICO also provides insurance quotes on motorcycles, boats, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available.

Continue to GEICO.com.

Posted By: The Martin Agency

Clap to Play This Cute Congratulatory Video for Benjamin Moore

June 09, 2015

Creativity, Editor's Pick

The Martin Agency decided to congratulate client Benjamin Moore for its Product of the Year wins for its Natura and Garage Guard products, at the recent awards honoring product innovation So, it made this cute victory video featuring celebrating dinsoaurs, eagles, pigs, lions and more -- but you have to clap hard to make the online video play.

Continue to Creativity.

Posted By: The Martin Agency

Insight & Strategy: The Unskippable Pre-roll

June 05, 2015










Posted By: The Martin Agency

Martin Names First ECD of NY Office

June 04, 2015

Richmond, Virginia – June 4, 2015 – The Martin Agency announced today that James Robinson is joining the agency’s growing global micro-network as ECD of Martin New York.

Robinson moves from 215 McCann, where he was co-CCO. He joined 215 McCann in 2011 as creative director on Xbox, rising to ECD and ultimately co-CCO. Under his tenure the agency became agency of record for Pandora, Annie’s Homegrown, and Workday while expanding its Xbox portfolio to include digital responsibilities for the brand. Martin and 215 McCann are both part of IPG’s McCann Worldgroup.

“James is a huge addition to the agency’s creative leadership,” says Joe Alexander, chief creative officer. “I don’t know how many times I’ve seen his work for Xbox and said “Damn, I wish I’d done that.” He has a proven track-record building a creative agency start–up. Oh, and he’s a pretty great guy, too.”

In addition to awards from the One Show and Cannes, Robinson’s work has been recognized by the Webbys and was a winner of TED’s “Ads Worth Spreading.” The campaign he helped create for the Meth Project was cited by the White House as one of the most effective anti-drug programs of all time.

“I am honored and excited to be joining an agency whose work and culture I have admired for so long,” said Robinson. “I can't wait to get started.”

“James will be a catalyst for continued growth for Martin New York and we’re thrilled to have his creative and entrepreneurial firepower on our team,” said Matt Williams, CEO.

Posted By: The Martin Agency

GEICO and Oreo Take Home AICP Awards

June 04, 2015

The Association of Independent Commercial Producers honored Oreo's "Mel's Mini Mini Mart" and GEICO's "Unskippable" this evening, adding the work to the archives of the Department of Film at the MoMA.

Production Design

Oreo “Mel's Mini Mini Mart” 1:50

Production Company: Hue & Cry
Directors: Brig White, Evan Parsons
Director of Photography: Topher Osborn
Executive Producer: Scott Friske
Production Designer Andrew Carnwath
Advertising Agency: The Martin Agency
Agency Creative Director: Jorge Calleja
Agency Executive Producer: Steve Humble
Agency Producer: Andrew Campbell
Agency Art Director: Brig White
Agency Copywriter: Danny Robinson
Editor: Mark Myers, Running With Scissors

Humor

Geico “Unskippable: Family” 1:00

Production Company: Park Pictures
Director: Terri Timely
Executive Producers: Jackie Kelman Bisbee, Justin Pollock
Advertising Agency: The Martin Agency
Agency Chief Creative Officer: Joe Alexander
Agency Group Creative Directors: Steve Bassett, Wade Alger
Agency Associate Creative Director/Art Director: Mauricio Mazzariol
Agency Associate Creative Director/Copywriter: Neel Williams
Agency Executive Producer: Brett Alexander
Agency Producer: Liza Miller
Editor: Caleb Helper, Whitehouse Post


Continue to AICP to see the full list of winners.

Posted By: The Martin Agency

Hanes Will Send You To Disney If You Find Lost Socks In The Park

June 03, 2015

3 June 2015, Marketing Land, by Steve Hall

Working with The Martin Agency, clothing company Hanes has launched #FollowThatSock, a campaign which encourages people to find lost socks in a virtual Disney World. Players have a chance to win a trip to the real Disney World.

The campaign, which runs through June 8, kicked off with a video that introduces the the Sock family, a family of, yes, socks who are on a Disney World vacation.

One of the kids, Edwin, gets lost — because, well, socks get lost — and begins sending selfies to his family members. These selfies include clues which can be used to find Edwin.

When people sign up for the hunt on the campaign website, they will receive these selfies directly on their mobile devices.

Entries to the sweepstakes are earned by opting in to solve the mobile clues, purchasing Hanes products, and sharing the campaign’s creative to social media.

Here’s what the text element of the campaign looks like:

IMG_1008

Here’s what the sharing Edwin’s selfie element of the campaign looks like:

edwin_selfie

Six grand prizes consisting of a 5-day/4-night trip for four to Walt Disney World in Orlando will be awarded on a weekly basis, one per week.

Continue to Marketing Land.


Posted By: The Martin Agency