Cavemen tormented by GEICO media buys
In the 2008 installment of the Caveman saga, our Neanderthals continue to be haunted by the caveman stereotype perpetuated by GEICO. Whether it’s at the beach under a huge GEICO airplane banner or at a GEICO-saturated tennis match with Billie Jean King, our reluctant stars simply can’t escape the promotional heft of the car insurance giant. Even when approaching two fetching female admirers, a GEICO motorcycle ad inevitably spoils the mood.
In an interesting twist of fate, ESPN is even using the disgruntled and put-upon Cavemen to promote their fantasy sports leagues. Maybe that will finally make them happy since, in those spots, there’s not a GEICO reference to be found.
GEICO Is a Real Car Insurance Company. Here to Tell Its Story Is The Martin Agency.
The Gecko and cavemen have become stars unto themselves, but one of GEICO's most loved (and most-spoofed) campaigns relies on a B-list-star-studded lineup. In last year's testimonials campaign, Little Richard, Charo and others helped real GEICO customers tell their stories. This year, Joan Rivers, Peter Frampton and other formerly heralded stars join the celebrity translating team...with James Lipton literally on the verge of making a splash!
Cavemen Escape Extinction
The cavemen have transcended countless social groups to become some of America's most-loved spokesmen. Unfortunately they just weren't cut out for Hollywood. But rather than succumb to death by criticism, the cavemen self-deprecatingly push on to prove that while their brethren may only exist in fossilized form, this hairy bunch is as alive (and opinionated) as ever.
Gecko Embraces All Creatures Great and Small
The Association of Zoos and Aquariums has partnered with GEICO to make the Gecko the official spokescreature for their wildlife conservation efforts. The Gecko is making a splash (literally) at AZA-accredited zoos and aquariums across the country. In conjunction with the traveling zoo exhibit, GEICO is airing spots in which the Gecko converses with live zoo animals. Making friends AND saving a bunch of money on car insurance? So easy a gecko can do it.
GEICO Unearths Pop Icons’ Secrets
Just when you thought that the cavemen were an insurmountable force in the world of auto insurance, along come their (animated) contemporaries, Fred and Wilma Flintstone. In their new "The Real Scoop" campaign, GEICO creates its own "behind-the-scenes" investigation of the pop-iconic Flintstones, Cabbage Patch Kids and Beverly Hillbillies. While the cavemen show how easy it is to use GEICO, these new spots showcase how much can be saved by switching. Enough for housewife Wilma to wear those big rocks around her neck…