Finally, something funnier than the average golf swing.
Warning: the campaign you are about to watch for PING golf is funny. Do not watch it if you aren't prepared to giggle out loud. So, for example, do not watch it as you drink a glass of milk — that could get messy.
We've had PING for over 13 years. We've learned a lot about golfers in those years. One, they love to brag about how good they are. They tend to exaggerate. Sometimes, they get delusions of grandeur. This campaign — like the best insights — capitalizes on that truth. In the process, it sells the benefits of playing PING. Enjoy.
PING’s Power of 10 Gives the Power to You
Every fall for the past three years, we have worked with PING to launch a new product. This year marked the introduction of the G10, the most advanced PING club to date.
To complement our print campaign, we constructed a microsite, pingpowerof10.com, to showcase the detail, technology and performance inherent in every G10. Visitors can explore the PING custom-fitting service, download wallpaper, find a retailer and hear from engineers about how the technological choices they made affect the club's performance — creating a user experience that can be more informative and purchase-inducing than a trip to the local pro shop.