Happy Birthday from the American Cancer Society
The American Cancer Society is one of the largest and best-known charities in the world. Yet according to their own research, they were not at all well understood. When consumers misunderstand the services offered by an ordinary company, sales drop and the company suffers. When cancer patients and their families misunderstand the services available from ACS, they suffer and life expectancy drops. We needed to redefine the organization for the target audience. The American Cancer Society is much more than laboratory research. It works toward a goal of less and less cancer and of longer lives for us all. Lives full of more birthdays.
American Cancer Society names The Martin Agency AOR
We are honored that the American Cancer Society selected us to help them in the fight against cancer.
Look for the work that will be launching soon!