Since partnering in 2013, we’ve helped Benjamin Moore differentiate themselves in the paint category, from torture testing products, to showing off our superior service in-store, to creating a paint just for Red Sox fans. The brand continues to boldly go where other paint brands simply can’t, truly living up their brand line, "Paint Like No Other."
Known for being innovators in the paint category, Benjamin Moore created CENTURY - the world’s first Soft Touch Matte paint. Years in the making, the paint offers a tactile experience similar to that of a soft leather glove. Designed by designers for designers, with a never-before-seen depth of color and tactile finish, CENTURY brings a new dimension to walls.
To dramatize this effect and bring the paint to life, we produced a full scale, room-sized stop motion film using the actual paint. The film depicts lines of paint coming together on a wall forming a graphic paint roller. We worked with General Population (GenPop) to create it.
In addition, we replicated the paint’s finish with a custom matte ink on print inserts, making the eye-catching graphic of a paint roller, a paint brush, and a paint can pop off the page. These 3 inserts will run in high-end interior design publications.
Martin also designed the packaging. Given CENTURY is made in small batches by master craftsmen, the design has a hand-crafted, authentic nature with exposed aluminum, matte stock label, and a seal with a dab of the real paint.