In 1994, the Government Employees Insurance Company came to us with a challenge: take a low-interest category, an unfamiliar direct-to-consumer business model, an acronym no one could pronounce and an industry filled with scare tactics, and change everything. And we did, replacing fear with humor and adding multiple storylines and pop culture icons (i.e., a gecko, caveman and camel).

Results: In our 20+ years together, GEICO has grown from number eight to number two in the category and continues to grow. The work has also won a few awards along the way, too. But who’s counting?

Count On

On the heels of GEICO’s final “It’s What You Do” TV spot, comes a brand-new campaign delivering the brand’s classic savings message. Playing off the brand’s strong association with saving people money, the new campaign will focus on similarly reliable, relatable truths that get taken to comedic extremes.