When it comes to vodka, Stolichnaya is one of the originators. A classic. But after more than 80 years, the brand had lost meaning to the younger generations. Our task in 2014 was to reinvigorate the brand, particularly to a younger audience. So we decided to get back to basics. Be simple. Be authentic. Create an idea that cut through the superficiality of the vodka world. Stoli isn’t just “A” vodka. Stoli is THE vodka, with the history and quality to back it up.
Results: Since campaign launch, the vodka has seen 10% growth in points of distribution and Stoli flavor sales are up for the first time.
In today’s world, cocktail choice is often driven by superficial stigmas and stereotypes that personify one’s manliness.
This summer, Stoli®, THE Vodka, wanted to encourage millennial men to #DrinkWhatYouWant.
This campaign seeks to create a movement that celebrates men who challenge the status quo and are confident enough to drink what they want.