Duvel Beer Labels

Duvel has been brewing beer since 1871. They are the masters of the craft — they even invented the golden ale. So when the venerated Belgian brand wanted to tell their story on their labels, we broke down beer mastery into a recipe. Or rather, a set of virtues. Like, Love-what-you-do-ness. And Devil-in-the-details-ness. And Patience-in-your-pour-ness. For each virtue, we created a unique woodcut illustration with the help of award-winning design studio ilovedust (masters in their own right). The illustrations were a mix of classic Belgian style and modern sensibilities, just like the beer itself.