In 1994, the Government Employees Insurance Company came to us with a challenge: take a low-interest category, an unfamiliar direct-to-consumer business model, an acronym no one could pronounce and an industry filled with scare tactics, and change everything. And we did, replacing fear with humor and adding multiple storylines and pop culture icons (i.e., a gecko, caveman and camel).
Results: In our 20+ years together, GEICO has grown from number eight to number two in the category and continues to grow. The work has also won a few awards along the way, too. But who’s counting?
GEICO shows off its Emergency Roadside Service without saying a word.
Some things are so simple they’re easier done than said. GEICO’s Emergency Roadside Service is one of those things. Using only the GEICO Mobile App and man’s best friend—a wiener dog—two stranded travelers save themselves from a dead battery. Cue the victorious wiener dog howl. The spots prove that calling GEICO Emergency Roadside Service is easier done than said—a campaign that’s loud because it’s quiet.