In 1994, the Government Employees Insurance Company came to us with a challenge: take a low-interest category, an unfamiliar direct-to-consumer business model, an acronym no one could pronounce and an industry filled with scare tactics, and change everything. And we did, replacing fear with humor and adding multiple storylines and pop culture icons (i.e., a gecko, caveman and camel).
Results: In our 20+ years together, GEICO has grown from number eight to number two in the category and continues to grow. The work has also won a few awards along the way, too. But who’s counting?
GEICO collaborated with Marvel Studios to help promote the biggest team-up in GEICO history. And by biggest, we mean on the small-ish side. In this spot, the Gecko is teaming up with Groot to help promote Marvel Studios’ “Guardians of the Galaxy Vol. 2.” Together, they will save the galaxy… wait for it… money on their auto insurance. Well, the idea looked good on paper when the Gecko first imagined it.