Since 2009, The Martin Agency has helped ManpowerGroup redefine its presence as the world leader in innovative workforce solutions. And with a big company comes a big job. From restructuring the company’s business architecture and building a new brand identity system to launching a global creative campaign, The Martin Agency and ManpowerGroup are leading the way in “The Human Age.”

Humanly Possible

Manpower came to The Martin Agency with an interesting challenge: to help realign their portfolio of international brands and clearly define them in the worldwide marketplace. Collaborating with Manpower, we worked on everything from business plans to brand identities, successfully consolidating eight divergent brands into four cohesive business units, all under the powerful umbrella of ManpowerGroup. One unifying, conceptual platform ran through it all: this is the Human Age, when anything is humanly possible.

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