In 1994, the Government Employees Insurance Company came to us with a challenge: take a low-interest category, an unfamiliar direct-to-consumer business model, an acronym no one could pronounce and an industry filled with scare tactics, and change everything. And we did, replacing fear with humor and adding multiple storylines and pop culture icons (i.e., a gecko, caveman and camel).

Results: In our 20+ years together, GEICO has grown from number eight to number two in the category and continues to grow. The work has also won a few awards along the way, too. But who’s counting?

Ickey Shuffle

Former pro NFL player Ickey Woods will celebrate almost anything, cold cuts included. And now with ickeyfy.com, you can, too. Because nothing says "good luck on that thing you did" like sending a shuffling Ickey to a friend.