In 1994, the Government Employees Insurance Company came to us with a challenge: take a low-interest category, an unfamiliar direct-to-consumer business model, an acronym no one could pronounce and an industry filled with scare tactics, and change everything. And we did, replacing fear with humor and adding multiple storylines and pop culture icons (i.e., a gecko, caveman and camel).
Results: In our 20+ years together, GEICO has grown from number eight to number two in the category and continues to grow. The work has also won a few awards along the way, too. But who’s counting?
If you want to save money on car insurance, you switch to GEICO. It’s what you do. Likewise, if you want someone to leave you alone, you pretend like your sleeping, and if you taste something bad, you want someone else to try it. It's what you do.