In 2013, we began a partnership with Chips Ahoy! to give this already beloved brand a new, distinctive voice that would set them apart in an otherwise commoditized category. Since then, we’ve been hard at work reviving the rascally “Cookie Guy” icon, unveiling new products and giving people new ways to enjoy America’s #1 chocolate chip cookie while eating a ton of cookies ourselves in the process.
A chocolate chip cookie can be a simple thing. Or, if you’re a brand like Chips Ahoy! that goes around putting bold, declarative emphasis on everything from your name to your product, those very same cookies can be an elaborate thrill ride. Whether it’s a new texture, an experimental flavor or an innovative filling, everything Chips Ahoy! makes is Made With !