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Life’s Rich

Living a rich life doesn’t come as a result of the size of a bank account, but from the shared moments, relationships and interactions you have that matter most. That’s the idea behind RITZ’s new "Life’s Rich" brand platform. So celebrate the road trips, pillow fights and movie marathons, all those moments where RITZ crackers fit naturally. Because buttery rich is a good kind of rich, too.

RAC

In 2014, we teamed up with RAC to create a music video for his song "Tear You Down," featuring Alex Ebert of Edward Sharpe and the Magnetic Zeros. We worked on everything from concept to production to even casting and custom jewelry design. The result is an experience that feels more like a short film than a music video.

Unskippable

Pre-roll ads are annoying. We all share that feeling of wanting to click "skip" as soon as humanly possible. Thankfully, we found a solution. These ads are impossible to skip, they're already over. 

Play with OREO

Twist, lick, dunk, roll, stack and dip, there's no limit to what your imagination can do when you play with OREO. And from working with electro-pop duo Yelle to seeking out 10 emerging artists to share their creative OREO expressions of “play,” this new campaign inspires imagination and play around the globe.

Credit Swagger

Credit scores and swagger go together like…

Well, they probably haven't ever been used in the same sentence…until now. The latest campaign from Experian shows how you can "get your credit swagger on" by utilizing Experian's Credit Tracker.

More Ways to Christmas Joy

Saving money to help folks live better is the heart and soul of the Walmart brand. And this holiday is no different as Walmart finds even more ways to spread joy this Christmas, starting with a song. 

It’s What You Do

If you want to save money on car insurance, you switch to GEICO. It’s what you do.

This new campaign explores other “it’s what you do’s” from popular culture in true GEICO fashion. Like say, if you’re in a horror movie, you make poor decisions. It’s what you do.

Gravity

To prove the toughness of BFGoodrich’s new All-Terrain T/A KO2 tires, we dropped a set from a plane. The tires not only endured, they made an awesome video.

THE Vodka

For the past 80 years, there’s one brand that has stayed true to its character. One brand that is considered the original. One brand that has earned the right to be called "the." That brand is Stoli. It’s not just "a" vodka...it’s THE Vodka. The original, the archetype, the one. And because THE Vodka speaks for itself, we’ll stop and let the work do the rest.

Ickey Shuffle

Former pro NFL player Ickey Woods will celebrate almost anything, cold cuts included. And now with ickeyfy.com, you can, too.  Because nothing says “good luck on that thing you did” like sending a shuffling Ickey to a friend.

The Boston Red Sox Fenway Collection

For years, Benjamin Moore has been painting The Monster green. And with the new Fenway Collection, you can too. Yea, that includes fire hydrants, satellite dishes, garage doors and swing sets.

And for every gallon sold, Benjamin Moore will help renovate youth league ballparks in the Boston area—bringing the spirit of Fenway to where it matters most.

monstereverywhere.com

Meet the Hopsons

Meet the Hopsons. A mini mockumentary about a fictitious family who live in a two–story bouncy house. Why, you ask? To bring color to their vinyl-clad neighborhood. Unfortunately, only later do they discover that it's possible to refresh the look of their home with Benjamin Moore's New Regal Select REVIVE.

World’s Largest Wooden Yo-Yo

We wanted to show how Benjamin Moore ARBORCOAT® makes old wood young again. And what better way to do so than to make a yo-yo out of old reclaimed deck wood?

Introducing the world’s largest wooden yo-yo. We even made a site about it: largestwoodenyoyo.com.

OREO Mini

Ever wonder where OREO Mini comes from? "Mel's Mini Mini Mart" tells the charming story, reminding viewers not to overlook things just because they’re small. Chromeo reiterates this idea in "How Big You Wonder," putting their signature spin on the Wonderfilled song and inspiring anyone who has ever felt small to dream big.

Because after all, it’s not how big you are, it’s how big you wonder.

Mad Men For Your Consideration

With the 2014 Emmy nominations around the corner, we partnered with AMC to promote the stars of Mad Men. And what better way than to have the stars “sell” themselves? From a hair color bath to precious metals, heels and executive pomade, the sixties-style ads featured the stars promoting fictitious products, while subtly making a case for the nomination of the individual stars.

It’s a vintage campaign that would make the show’s agency, Sterling Cooper and Partners, proud. We think so at least.

Jimmy Kimmel Integration

Put Jimmy Kimmel and Penélope Cruz in a room together and it is sure to be entertaining (or at least easy on the eyes). Add a Nespresso VertuoLine machine, and who knows what will happen. Like maybe the whole crew will take a coffee break. And maybe Jimmy will join them. And maybe, just maybe, Jimmy will hand the show over to Guillermo. Maybe. You may just have to watch to find out.

The Light of Human Kindness

An interactive mural, powered by kindness.

In 2013, local Richmond artist, Patience Salgado, wanted to create a wall made of kindness. It started with simple human stories and a mural painted on a 110-ft wall of an old bus depot by Hamilton Glass. Then, in true techy spirit, a few guys from our Martin Lab installed 1,000 LED lights, programming them to light up one-by-one in real time as people around the world submitted acts of kindness to the mural’s website. To add an element of interactivity, the team also wired the mural with conductive paint, allowing visitors to change the configuration of the lights by simply touching the wall.

It’s part art, part technology and full-on kindness.

Pinocchio Yours Truly

He’s still not good at motivating others, but he could be good at writing books on crafting. 

Summer 2014

Gunshots, explosions, shackling the kids in the street and sending an innocent woman to prison for being a witch. It was the perfect vacation.

Guess you had to be there.

J. Roddy Walston and The Business

Directed, produced and edited in-house, the music video for J. Roddy Walston and The Business’ song “Same Days” explores the weirdness of seemingly monotonous human experiences. Yes, we also stood in that frozen lake for two hours and, in the spirit of honesty, one boat was harmed in this process.

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