In December 2012, we joined forces with Timberland PRO to develop cross-channel advertising for its outdoor industrial work boot, the Hyperion, an underdog in the category despite its breakthrough technology. Our first campaign launched in 2013 and results followed. In 2014, we worked on a second boot for Timberland PRO — the Boondock — and assumed responsibility for the brand's Media planning and buying.

Results: Timberland PRO retailers who received media support saw a 45% increase in Hyperion sales volume versus retailers that did not receive support and site visits increased 48% over the same period. In addition, the advertised Hyperion style moved from being the 24th-most-popular searched Timberland PRO style of work boot to the fifth-most-popular within two weeks of campaign launch.

Not Uncomfortable

There are a lot of ways that work can be uncomfortable. So, Timberland PRO® launched their new “Not Uncomfortable” campaign featuring their incredibly comfortable work gear, boots and shoes — by highlighting those awkward and uncomfortable moments at work.