We have worked with PING since 1995, creating award-winning work that encourages everyday golfers to play their best. Over the years we have incorporated PING Tour pros, such as two-time majors champions Bubba Watson and Angel Cabrera as well as multi-Tour winners Hunter Mahan, Lee Westwood and Billy Horschel.

Results: In the past eight years, PING has grown from number five in the category to number two, a tremendous accomplishment considering the brand is outspent by other top competitors by an average of three to one.

Warning

Warning: the campaign you are about to watch for PING golf is funny. Do not watch it if you aren't prepared to giggle out loud. So, for example, do not watch it as you drink a glass of milk — that could get messy.

We've learned a lot about golfers from the many we've had at PING. They love to brag about how good they are. They tend to exaggerate. Sometimes, they succumb to delusions of grandeur. This campaign — like the best insights — capitalizes on that truth. In the process, it sells the benefits of playing PING. Enjoy.