When Penske came to us in 2010, they were spending all their money in yellow pages advertising, but had reached an impasse. They simply weren’t seeing the kind of growth they wanted to see. So they asked a simple question: “What if we moved a significant portion of what we spend in yellow pages to online display?” And that began our relationship. We created a proprietary model that showed Penske exactly what would happen and it proved to be accurate within 1%. So what began as a simple assignment for our analytics team has expanded into a fully integrated AOR relationship.

Results: Since launching their digital campaigns, total brand awareness is up 75% and the company receives more than 400,000 quotes and 250 rentals per day.