Account Executive

Location

Richmond

Department

Account Management

Advertising is a craft.  A craft you work continuously to perfect.  As an account executive at The Martin Agency, your focus will be on mastering the skills necessary to lead the development, sale and production of great advertising.  But don’t think this is “memorizing a process” and following it by rote.  Almost nothing happens as you expect it in this business.  So you will need to become an expert problem solver.  You will excel if you spot potential problems and nip them in the bud.  Here at The Martin Agency, we are lucky to have partners in Financial Management and Project Management to ensure a job well done.  However, the buck always stops with Account Management.  The ultimate responsibility for our clients’ business resides with us.

To prepare you for the next phase of your career, account supervisor, you should be building a foundation for critical and strategic thinking about your clients’ business and the business of building brands.   For example, while you will know the ins and outs of making ads, you’ll start to think beyond the executional aspects of the business.

 General Requirements

  • Demonstrate facility with the basic principles of marketing and advertising, an appreciation for a great creative product and a desire to build a career in the industry.
  • Detail oriented with a “zero defects” mentality.
  • Organizational skills.
  • A self-starter.  Thinking two steps ahead of your client.  Have a plan and work the plan.
  • The ability to work in teams, both as a team member and a leader.
  • Diplomacy—how to manage the needs and agendas of diverse professionals who are typically starved for time and patience. How to motivate them.
  • Forge solid relationships with other agency departments and business units.
  • Present yourself professionally both internally and with our clients.
  • Strong communication skills, both written and oral.
  • Willingness to devote personal time to augment “on-the-job” training with personal reading and “extra-curricular” projects.

Responsibilities 

Business Knowledge and Strategic Leadership

  • Become an expert in your clients' business and industry. Uncover and compile pertinent category information, including competitive activity, emerging trends, complementary industries, etc.  Provide timely reporting of same, including implications for client business.
  • Execute strategies, problem solve and develop solid business relationships.
  • Demonstrate an ability to relate business knowledge back to marketing and advertising (creative) goals. Bring business knowledge to bear on the transformation process for your account.
  • Prepare “as ran” competitive creative analyses. Compile quarterly or semiannual competitive creative reports.
  • Work with the media department to develop quarterly competitive spending reports.
  • Maintain and update brand reviews (or brand books), to be used for briefing internal and external audiences. These may or may not include the Kinetic Branding process.
  • Prepare monthly Management Status Report and provide consultation and expert advice to management.
  • Proactively seek training opportunities in your clients’ business and industry.
  • Develop and maintain strong client relationships.
  • In some cases, may be the lead on the account and supervise Account Coordinator.

Strategic Planning

  • Partner with the strategic planner(s) in the development of the creative strategy, including understanding and communicating clients’ business and marketing objectives.
  • Provide support for the strategic planner(s) in the development, execution and reporting of primary research.
  • Facilitate and participate in the presentation of the creative brief both to the teams and to the client.
  • Whenever possible, work with the strategic planner to provide relevant business and consumer insights to the client on an on-going basis.
  • Deliver constructive feedback on creative in development, with particular attention to whether the work is on strategy and works to meet marketing/business objectives.
  • Help to manage the creative development with the Financial Manager, Project Manager, Account Supervisor and Creative Teams. Manage the production of materials for presentation.
  • Manage the process of getting all legal and network approvals of scripts, rough cuts, final edits. Work with the talent department to understand all costs associated with the actual production, ongoing contracts and payments.  In the case of print, manage the details of determining rights, ownership and licensing of images.
  • Upon approval of advertising/campaign concepts, work with production departments to manage the schedule, bidding, estimate preparation and approval, pre and postproduction.
  • Ideally account executives will cover production, however that is determined by the specifics of the client relationship.

Creative Development, Presentation and Production

  • Deliver constructive feedback on creative in development, with particular attention to whether the work is on strategy and works to meet marketing/business objectives.
  • Help to manage the creative development with the Financial Manager, Project Manager, Account Supervisor and Creative Teams. Manage the production of materials for presentation.
  • Manage the process of getting all legal and network approvals of scripts, rough cuts, final edits. Work with the talent department to understand all costs associated with the actual production, ongoing contracts and payments.  In the case of print, manage the details of determining rights, ownership and licensing of images.
  • Upon approval of advertising/campaign concepts, work with production departments to manage the schedule, bidding, estimate preparation and approval, pre and postproduction.
  • Ideally account executives will cover production, however that is determined by the specifics of the client relationship.

 Media

  • Understand and execute upon strategies (communication/creative/media) as established by the Ownership Team.
  • Partner with the Media Planner to ensure smooth day-to-day communication and workflow.
  • Facilitate the collaboration between strategic planning, creative and media.
  • Assist media in the development and presentation of media plans to the client.

 Financial Management

  • Develop a strong relationship with the Financial Manager.
  • Work with Financial Manager to manage budgets on the account.
  • Ensure the timely presentation and approval of estimates.
  • Be aware of budget status on all active jobs.
  • Gain an understanding of how the agency makes money and how to help manage the profitability of your

Administrative/Account Facilitation

  • When necessary, assist in the scheduling and organizing of meetings.
  • When in attendance, insure meeting call report (including critical agreements and next steps) is issued within 24 hours.
  • For internal meetings, confirm that decisions reached are communicated to all necessary parties. Be a facilitator for any follow-up conversations or to clear up confusion.