Community Manager

Location

Richmond

Department

Strategic Planning

The Community Manager will implement the client’s social media strategy across all designated platforms. This role coordinates with internal teams and the client’s Marketing and PR teams, ensuring consistency in voice and business strategy.  

Responsibilities

  • Collaborate with UX Strategist to develop social playbook & social strategy 
  • Implement social media strategy, coordinating with stakeholders internally and with the client
  • Manage social media campaigns and day-to-day activities - including posting, community-outreach efforts, content seeding, promotions, etc.
  • Monitor and moderate conversations across social platforms - Facebook, Twitter, Pinterest, Instagram and other similar community sites
  • Proactively identify real time opportunities through social listening
  • Collaborate with designers to develop content for posting on all designated social media platforms
  • Collaborate with UX Strategists and creative to develop content calendar
  • Manage influencer outreach programs and build an active brand ambassador network to spread the word about the brand
  • Monitor the impact of social media programs through analyzing and reporting on key metrics
  • Manage community deliverables and timelines
  • Monitor trends in social media tools, trends and applications

Knowledge, Skills & Abilities

  • In-depth knowledge and understanding of all major social media platforms
  • Addicted to all things social media and emerging technology
  • A pop culture nut and trend spotter
  • Strong writing skills and attention to detail 
  • Good technical understanding, including working knowledge of photoshop 
  • Knowledge of blogging ecosystem relevant to the client’s vertical
  • Ability to develop relationships with Influencers
  • Working knowledge of publishing, content mgmt. and analytics/listening tools
  • Presence to take the lead and guide other departments
  • Ability to translate brand tone of voice into social conversations
  • Understanding of social KPIs and ability to translate data into insights
  • Have a good knowledge of principles of SEO

 Education & Experience

  • Bachelor’s degree preferred; marketing degree a plus.
  • 1 – 2 years minimum