Digital Producer

Location

Richmond

Department

Digital Studio

The Digital Production group is responsible for working in conjunction with the Creative and Account Management teams on the production and execution of digital campaigns. Campaigns can consist of website/micro-site, advertising (rich media, standard and dynamic banner ads), mobile experiences and apps, content creative for social media campaigns or websites, digital installation and event work. 

Digital Producers are looked to as thought leaders and knowledge centers for digital work both inside and outside the context of advertising.

The primary goal of the Digital Producer is to deliver world-class creative on every project. 

Digital Producer Responsibilities

  • Help creative teams to come up with great ideas that support strategy and are executed using the most appropriate technology. 
  • Facilitate collaboration and communication between creative teams and internal/external production groups. 
  • Research new emerging technologies that pertain to digital solutions. Acts as a digital thought leader.
  • Define and document project user flow and functionality—timelines and schedules, SOWs, functional specifications, banner build sheets, etc.
  • Research, recommend and secure partner solutions, be those internal or external.
  • Work with the project and account management to define and keep project within schedule and budget.
  • Interface with clients and to help present work, propose new projects and provide guidance, especially in navigating new technologies.
  • Coordinate estimates/budgets across strategy, interactive technology & production, creative, print/broadcast production and art buying. 
  • Work closely with QA/testing and project managers to ensure all projects are delivered to spec and bug-free.
  • Assist with finding, previewing and determining which technology is the best fit for project needs.
  • Coordinate deployment of all projects with partners/clients. 

Required skills

  • Fluency of digital creative marketing best practices and IAB standards; programmatic and dynamic creative development a plus.
  • Some experience managing transcreation of digital assets for different countries/regions (banners, paid social and online video)
  • Experience managing a high volume online advertising account with ongoing creative refreshes and A/B and multivariate tests 
  • Experience in establishing strong, collaborative relationships with designers, developers, strategists, account managers and clients.
  • Demonstrated ability to manage complex projects (a list of sites/projects or portfolio is helpful here)
  • Thorough knowledge of MS Office suite, Keynote, Adobe product suite. Jira a plus!
  • Excellent understanding of marketing principles, requirements and digital strategy and their relation to user experience.
  • Extremely organized, yet flexible, with excellent written and oral communication skills.
  • A strong ability to manage, coordinate and supervise several complicated production jobs at the same time.
  • An understanding and appreciation for the creative process and an ability to contribute to the development of a creative product.
  • Experience that demonstrates understanding of emerging advertising platforms and technologies, social media production and deliverables, website/micro-site production and on-line advertising (rich media, standard and dynamic banners).
  • A love of nerding out on data.

 Additional Skills Desired

  • Hands on experience working with Doubleclick/Google Marketing Platform--including DCM and DCS--and other 3rd party ad serving platforms, QA & trafficking processes.
  • CRM experience- knowledge of Marketo a plus
  • Understanding of the web design process and Content Management Systems (Adobe Experience Manager and Open Text a plus)
  • Experience with shipping/logistics industry
  • Experience producing for performance marketing initiatives – optimizing banners, paid social and online video to improve return on advertising spend