The Martin Agency Included in Forbes Article on Making

October 06, 2014

Forbes featured The Martin Agency as an example in their latest article on "Why More Marketers Are Working With Companies That Actually Make Stuff."

"They define it as their “make it and take it” culture and try as often as possible to present a finished piece to a client rather that a rough idea. Putting their own resources behind an idea also shows to a client the commitment the agency has to an idea: 'If we put our heart, soul, talents, our craft into it, it endears us to clients. We become more partners than vendors.'"

Link to story.

Posted By: The Martin Agency

Ad Age Announces Ritz Win

October 01, 2014

"We are excited about the opportunity to engage Martin on the U.S. Ritz business, a priority and iconic brand in our portfolio. We look forward to working with them on what's next for the brand in 2015 and beyond," said the Mondelez spokeswoman.

Link to story.

Posted By: The Martin Agency

The Martin Lab

September 24, 2014

In this video, David Vogeleer and Jeff MacDonald talk creative technology, getting your hands dirty and all things Martin Lab.

Posted By: The Martin Agency

Jorge Calleja Named ECD

September 04, 2014

Richmond, Virginia – September 4, 2014 – The Martin Agency announced today that Jorge Calleja has been promoted to executive creative director. Calleja joined the agency in 2012 as a group creative director and was immediately instrumental in bringing in the OREO business with the creation of the Wonderfilled campaign.

“Jorge is a world-class combination of talent, brains and passion,” said Joe Alexander, chief creative officer of The Martin Agency. “He’s especially adept at creating iconic campaigns, like Wonderfilled. And on top of it all, he’s a joy to be around. We’re lucky to have him.”

Calleja will remain the lead on the OREO account in the U.S. and across the globe. In addition, he will continue to play a big role in new business. His guidance helped Martin win Chips Ahoy! and Stolichnaya vodka. He will continue to work with these two accounts in his new role as ECD.

Calleja has won every major ad award, including two Cannes Lions and two One Show pencils in 2014. Prior to joining The Martin Agency, Calleja worked on the Coca-Cola “Open Happiness” campaign at Wieden+Kennedy as well as on Honda, Adidas, Nike and LEGO in Europe.

Posted By: The Martin Agency

Creativity Pick of the Day: Benjamin Moore’s New Campaign with the Boston Red Sox

August 12, 2014

Creativity Pick of the Day: Teaming up with the Boston Red Sox, Benjamin Moore launched the "Fenway Collection." The new paint line, made and sold locally in Milford, Massachusetts, captures the spirit of the legendary team with shades including Green Monster, Boston Red, Boston Blue, Baseline White and Foul Pole Yellow. And for every gallon sold of the new Fenway Collection, Benjamin Moore will help renovate youth league ballparks in the Boston area.

The multiplatform campaign includes TV, a microsite and social integration. Visit for more.

Posted By: The Martin Agency

TRUST Collective Interviews Magnus Hierta

July 30, 2014

Creative Director, Magnus Hierta, was recently featured in a TRUST Collective interview.

Posted By: The Martin Agency