Creativity Pick of the Day: Benjamin Moore’s New Campaign with the Boston Red Sox

August 12, 2014

Creativity Pick of the Day: Teaming up with the Boston Red Sox, Benjamin Moore launched the "Fenway Collection." The new paint line, made and sold locally in Milford, Massachusetts, captures the spirit of the legendary team with shades including Green Monster, Boston Red, Boston Blue, Baseline White and Foul Pole Yellow. And for every gallon sold of the new Fenway Collection, Benjamin Moore will help renovate youth league ballparks in the Boston area.

The multiplatform campaign includes TV, a microsite and social integration. Visit for more.

Posted By: The Martin Agency

TRUST Collective Interviews Magnus Hierta

July 30, 2014

Creative Director, Magnus Hierta, was recently featured in a TRUST Collective interview.

Posted By: The Martin Agency

GEICO’s Hump Day Featured on Mad Money

July 24, 2014

Michael Roth, IPG’s CEO, spotlighted both Hump Day and The Martin Agency in his interview with Jim Cramer on Tuesday.

Posted By: The Martin Agency

Adweek Ad of the Day: New Hanes Spot Featuring Michael Jordan

July 24, 2014

Adweek's Ad of the Day: Michael Jordan Is Back for Hanes.

Posted By: The Martin Agency

FWA Site and Mobile of the Day: Design by What Matters

July 22, 2014

FWA features Benjamin Moore’s interactive web experience, Design by What Matters, as both Site of the Day and Mobile Site of the Day.

Posted By: The Martin Agency

Cannes Rosé Report

June 30, 2014

Volume One

Name: Chateau Rasque, Cuveé Alexandra, Cotes de Provence 2013

Location: Restaurant Bacon, Cap d'Antibes

Color: Coral

Bouquet: Melon, grapefruit, potpourri

Mouthfeel: Crisp, light, subtle, not overly fruit-laden

Finish: Brief but pleasant.

Server's Name: Hector

Volume 2

Name: Chateau de Selle "Domaines Ott," Cotes de Provence

Location: Carlton Hotel, Cannes

Color: Between yellow and pink.

Bouquet: Papaya, lemongrass, digital strategists

Mouthfeel: Seductive, cedary

Finish: Warmer, especially the bottom 1cm which I forgot about until we were about to leave

Server's name: Alonso

Volume 3

Name: Whispering Angel, au milieu des stratéges, Cotes de Provence 2013

Location: Carlton Hotel, Cannes

Color: Chinook salmon

Bouquet: Vinegar, water

Mouthfeel: I'd rather not say

Finish: Couldn't arrive soon enough

Server's name: Gregor

Volume 4

Name: Evian, Eau mineralle naturelle, 2014

Location: TMA apartment, Square Merrimeé, Cannes

Color: Nearly clear. Really clear. Diamond-like.

Bouquet: Trace minerals

Mouthfeel: Cold, watery

Finish: I think this might be water

Server's name: Ian Davidson

Posted By: The Martin Agency