Count Down to National Hummus Day With These Cute Sabra Videos

The Martin Agency Created a 'Humvent Calendar' for the Brand

By Alexandra Jardine. Published on May 04, 2017

Editor's Pick: 

In case you didn't know, May 13 is National Hummus Day.

To celebrate it, hummus giant Sabra and The Martin Agency have this year created a "Humvent Calendar" of content, at www.happyhummusday.com, where you can count down to the big day. There's a little hummus-related video every day; they include a hummus-themed tribute to "Jaws" (seen here), a martial arts sequence, a cute baby chick and a disco king. Content will be shared on Twitter and on Sabra's website as well as on the calendar.

U.S. hummus lovers waiting in breathless anticipation for the day itself will enjoy it in the meantime. Meanwhile, over the Atlantic, the U.K. recently suffered from a hummus crisis after pots were recalled from stores over a metallic taste to the dip.

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Our work with Donate Life, "World's Biggest Asshole" won a Webby's People's Voice Award for 2017 Advertising & Media: Best Copywriting. 

Congrats to the team! 

At Thursday night's D&AD Awards, Martin was honored with seven Pencils for GEICO and Donate Life. 

Yellow Pencil: "World's Biggest Asshole" 

Yellow Pencil / Film Advertising / Public Service Commercials / 2017

Graphite Pencil: "World's Biggest Asshole" 

Graphite Pencil / Film Advertising / Cinema Commercials 121-240 seconds / 2017

Graphite Pencil: "World's Biggest Asshole" 

Graphite Pencil / Film Advertising Crafts / Casting for Film Advertising / 2017

Wood Pencil: GECICO "Crushed" 

Wood Pencil / Film Advertising / Film Advertising Innovation / 2017

Wood Pencil: GEICO "It's What You Do" 

Wood Pencil / Film Advertising / TV Commercial Campaigns / 2017

Wood Pencil: "World's Biggest Asshole" 

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2017

Wood Pencil: "World's Biggest Asshole" 

Wood Pencil / Digital Marketing / Online Video Adverts / 2017

For full list of winners, click here.

Congrats, all. 

Dunkin' Donuts on a Stick Propelled a London Marathoner to the Finish Line

Social Film From The Martin Agency Explained Runner's Crazy Costume

By Alexandra Jardine. Published on Apr 24, 2017

Editor's Pick:

Dunkin' Donuts sponsored a runner in the London marathon this weekend with a costume involving a donut on a stick dangling in front of his face -- but it invented a whole backstory to this so-called "Marathon Motivator" to create some buzz on social media.

Scott Montgomery from Liverpool ran the London Marathon with the "carrot and stick"-style Dunkin' Donuts headgear set that dangled a gian donut 18 inches from his face throughout the race (see some photos here). He also wore a Dunkin' Donut's branded outfit alongside the message "Just Donut." The company sponsored Montgomery two thousand pounds towards his chosen charity, Children with Cancer UK.

Ahead of the marathon, The Martin Agency London created a social film that apes '80s home shopping TV, suggesting that the "marathon motivator" was a failed '80s gizmo. The "official" line from Dunkin' Donuts was that they had re-discovered the film in their archives and were resurrecting it for the London Marathon 2017.

Daniel Fisher, executive creative director at Martin London said in a statement: "The London Marathon is a fun event, Dunkin' is a fun brand, and The Martin Agency is all about weird shaped ideas, so this felt like the perfect way to get involved."

Taylor Wiegert, Planning Director, UX, was recently honored by shots Magazine as one of their 2017 Rising Stars. In addition to being featured in the latest issue of shots, Taylor celebrated with his fellow honorees and members from the strategy team, Michael Chapman, Leslie North and Meg Riley. 

Congrats Taylor! 

ADWEEK

Martha Stewart Cooks Up Some Land O’Lakes Fun With the Help of a Drone

Latest Facebook Live session featured a special delivery

By Richard Horgan

Today’s lunchtime presentation by Martha Stewart was sponsored by Land O’Lakes butter. And certainly, when the sponsor’s product made its unsalted, ribbon-tied entrance, it was a moment to make note of. A moment that reminded Fishbowl of the live-TV product placements of old.

Stewart, a big fan of drones, called out: “Where the heck is the butter?… Butter?… I hear a noise. Butter?” Entering from stage left was the butter, airborne. Stewart went on to note that drone delivery is the way of the future and also the way of the present in “Martha’s kitchen.”

As senior DJI pilot Edward Kostakis subsequently explained on-camera, the drone in question is the Mavic Pro, which came out last September. It retails for $999.99, provides a flying time of 27 minutes and a camera resolution of 4K.

Stewart owns one herself. Earlier this year, she blogged about some Mavic Pro photo-taking tutelage with Kostakis on her farm. 

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