Martin Takes Home 11 Pencils at The One Show

May 13, 2017

A big night at The One Show as Martin took home 11 Pencils (4 golds, 4 silvers and 3 bronze) for our work on GEICO ("It's Not Surprising" and "Crushed") and Donate Life ("World's Biggest Asshole") with 11 finalists, making for 22 total award recognitions. Congrats to the teams! 

Posted By: The Martin Agency

ADC Gold Cube for "World's Biggest Asshole"

May 09, 2017

Our work with Donate Life, "World's Biggest Asshole" won an One Club ADC Gold Cube for 2017 Advertising (Branded Content & Entertainment). 

Congrats to the team! 

Posted By: The Martin Agency

Sabra Humvent Calendar on Creativity

May 09, 2017

Count Down to National Hummus Day With These Cute Sabra Videos

The Martin Agency Created a 'Humvent Calendar' for the Brand

By Alexandra Jardine. Published on May 04, 2017

Editor's Pick: 

In case you didn't know, May 13 is National Hummus Day.

To celebrate it, hummus giant Sabra and The Martin Agency have this year created a "Humvent Calendar" of content, at, where you can count down to the big day. There's a little hummus-related video every day; they include a hummus-themed tribute to "Jaws" (seen here), a martial arts sequence, a cute baby chick and a disco king. Content will be shared on Twitter and on Sabra's website as well as on the calendar.

U.S. hummus lovers waiting in breathless anticipation for the day itself will enjoy it in the meantime. Meanwhile, over the Atlantic, the U.K. recently suffered from a hummus crisis after pots were recalled from stores over a metallic taste to the dip.

Continue to Creativity. 

Posted By: The Martin Agency

"World's Biggest Asshole" Wins Webby's People's Voice Award

May 02, 2017

Our work with Donate Life, "World's Biggest Asshole" won a Webby's People's Voice Award for 2017 Advertising & Media: Best Copywriting. 

Congrats to the team! 

Posted By: The Martin Agency

Martin Takes Home Seven D&AD Pencils

April 28, 2017

At Thursday night's D&AD Awards, Martin was honored with seven Pencils for GEICO and Donate Life. 

Yellow Pencil: "World's Biggest Asshole" 

Yellow Pencil / Film Advertising / Public Service Commercials / 2017

Graphite Pencil: "World's Biggest Asshole" 

Graphite Pencil / Film Advertising / Cinema Commercials 121-240 seconds / 2017

Graphite Pencil: "World's Biggest Asshole" 

Graphite Pencil / Film Advertising Crafts / Casting for Film Advertising / 2017

Wood Pencil: GECICO "Crushed" 

Wood Pencil / Film Advertising / Film Advertising Innovation / 2017

Wood Pencil: GEICO "It's What You Do" 

Wood Pencil / Film Advertising / TV Commercial Campaigns / 2017

Wood Pencil: "World's Biggest Asshole" 

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2017

Wood Pencil: "World's Biggest Asshole" 

Wood Pencil / Digital Marketing / Online Video Adverts / 2017

For full list of winners, click here.

Congrats, all. 

Posted By: The Martin Agency

Dunkin' Donuts UK Work on Creativity

April 25, 2017

Dunkin' Donuts on a Stick Propelled a London Marathoner to the Finish Line

Social Film From The Martin Agency Explained Runner's Crazy Costume

By Alexandra Jardine. Published on Apr 24, 2017

Editor's Pick:

Dunkin' Donuts sponsored a runner in the London marathon this weekend with a costume involving a donut on a stick dangling in front of his face -- but it invented a whole backstory to this so-called "Marathon Motivator" to create some buzz on social media.

Scott Montgomery from Liverpool ran the London Marathon with the "carrot and stick"-style Dunkin' Donuts headgear set that dangled a gian donut 18 inches from his face throughout the race (see some photos here). He also wore a Dunkin' Donut's branded outfit alongside the message "Just Donut." The company sponsored Montgomery two thousand pounds towards his chosen charity, Children with Cancer UK.

Ahead of the marathon, The Martin Agency London created a social film that apes '80s home shopping TV, suggesting that the "marathon motivator" was a failed '80s gizmo. The "official" line from Dunkin' Donuts was that they had re-discovered the film in their archives and were resurrecting it for the London Marathon 2017.

Daniel Fisher, executive creative director at Martin London said in a statement: "The London Marathon is a fun event, Dunkin' is a fun brand, and The Martin Agency is all about weird shaped ideas, so this felt like the perfect way to get involved."

Posted By: The Martin Agency