AD AGE 2019 A-LIST STANDOUTS

Written By THE MARTIN AGENCY

THE MARTIN AGENCY

Few agencies weathered more public scrutiny in 2018 than The Martin Agency, forced to reinvent itself after parent Interpublic Group of Cos. axed most of its leadership in the aftermath of the industry’s first #MeToo scandal. But no clients left, thanks to transparent communication by new CEO Kristen Cavallo and Chief Creative Officer Karen Costello—the first women to hold those positions. Seven brands joined the roster, and the shop says it posted a 20 percent revenue increase in 2018.

Wins included former client UPS and Buffalo Wild Wings, and creative included the “Best of Geico,” which leveraged nostalgia for some of the agency’s work for the brand. A wage audit equalized salaries; Chief Client Officer Danny Robinson became the first African-American person on the executive team; and a new paternity leave policy is in place. —I-Hsien Sherwood

Read the full article on Ad Age

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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