BRANDS JUMP ON 'AVENGERS: ENDGAME' BANDWAGON

Written By THE MARTIN AGENCY

By Orla McCaffrey

Advanced ticket sales for "Avengers: Endgame" have already smashed industry records, so it's no surprise that the Marvel movie is expected to rake in nearly $300 million its first weekend. Fandango has tweeted that theaters continue to add showtimes to meet demand, and tickets for the movie, the fourth in the series, are being resold for astronomical prices on sites like eBay.

Brands, naturally, are trying to catch a piece of the action. Here, a small sampling:

Audi
The luxury car brand, a sponsor of the film’s premier, released a digital short depicting Captain Marvel’s return to earth. The short ends by showcasing the brand’s new Audi e-tron, which will launch in the U.S. next month. "Avengers: Endgame" features both the Audi R8 and Audi e-tron.

Coca-Cola No Sugar
Coca-Cola and Marvel have paired up on an ad that airs in 57 countries. It stars a teenage girl, Vingadores, whose Coke gives her the energy to make the movie on time.

Geico
Even the gecko has superhero fantasies. A spot released this month follows the lizard down a city street where he spots an "Avengers: Endgame" poster. Suddenly, he’s the superhero, on a mission to save everyone from paying too much for insurance.

Read the full article on Ad Age

THE MARTIN AGENCY

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Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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