Craig Robinson Reworks Christmas Songs for Walmart Shoppers in Holiday Spots

Written By THE MARTIN AGENCY

Editor's Pick: Creativity, By Alexandra Jardine.

Comedian Craig Robinson entertains Walmart shoppers with some new versions of classic Christmas songs in the retailer's holiday campaign. The first two ads communicate a money-off offer when you open a Walmart credit card, as well as Walmart's shopping app, with Robinson explaining how Walmart can help to the tune of "God Rest Ye Merry Gentlemen" and "Have Yourself a Merry Little Christmas." There are more to come, and we look forward to seeing which other tunes he has up his sleeve.

The ads are by The Martin Agency and are directed by Brian Aldrich at Furlined.

Continue to Creativity to see the work.

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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