Creativity Editor's Pick: KAYAK

Written By THE MARTIN AGENCY

People Outsource Tedious Tasks, Just Like Kayak, in Travel Site's Latest Ads

First Work From The Martin Agency New York

Creativity Online | September 8, 2016 | Alexandra Jardine

In Kayak's first work from its new creative agency The Martin Agency New York, people outsource some of life's more stressful/tedious tasks -- trying on jeans, finding a suitable date,picking the best lunch spot and keeping up with fashion -- to other people, often with a quirky touch. For instance, one woman has an army of body doubles on hand to try jeans, while another has several versions of herself try out different guys before she dates them.

The point of all this? To illustrate that this is exactly what Kayak does -- compares all the different travel options for you, and helps you pick.

Directed by Tool's Benji Weinstein, the work recalls The Martin Agency's Geico campaigns -- short, witty and with an extremely clear message about what the brand does -- and while perhaps not as "out there" as the brand's previous advertising through Barton F. Graf 9000, it does a decent job.

Continue to Creativity Online. 


THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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