Karen On Why Industry Changes Need To Go Beyond Gender

Written By THE MARTIN AGENCY

Powerful Female Creatives Are Challenging Representation on Screen and in the Boardroom
Women are rising up as CCOs and changing how they appear in ads

Putting the CCO title next to more women is important, but just one step in a broader process. The Martin Agency’s Karen Costello says all marketers, on the brand and agency side alike, need to embrace change and break stereotypes, and not just those related to gender. In January, Costello was promoted to chief creative officer at The Martin Agency.

“It’s about showing what America really looks like,” Costello says. “Show people of color, people with disabilities, etcetera. Sometimes change feels too slow, but I feel that [the industry is] going there. It’s exciting.”

Read full article here.

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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