Land O'Lakes is Adweek's Ad of the Day
Ad of the Day: Butter and Cheese Are a Force for Good in Heart-Melting Land O'Lakes Ads
The Martin Agency's first work for the brand
By Gabriel Beltrone | May 16, 2016
American cheese isn't just about getting your own. It's about helping someone else get theirs, too. That, at least, is the upshot of a sentimental new ad from iconic dairy company Land O'Lakes, created by The Martin Agency.
A young man waits at a deli counter for his ticket to be called. A nursery-rhyme voiceover waxes philosophical about the passage of time, and the passing along of rituals. The young hero reminisces about how he's buying groceries just the way his mom used to do.
When his number finally comes up, he makes a modern gesture of consumer chivalry.
Featuring the tagline "Add a little good," the commercial is part of a broader campaign—Martin's first for the brand—that includes print and digital work, along with two other 30-second TV spots focusing on the marketer's most famous product: butter.
