Latest from GEICO's "It's Not Surprising" Featured on Campaign US

Written By THE MARTIN AGENCY

Geico puts a sumo wrestler on ice

An unlikely figure skating sensation makes his debut in The Martin Agency spot

The latest spot in Geico’s "It’s Not Surprising" campaign features a figure skating sumo wrestler, demonstrating unnatural grace with delicate moves like "the Flying Dutchman" and "the Baby Bird." The 30-second spot by The Martin Agency debuted this week and is running on broadcast TV and online. The campaign has been running since 2014, concurrent with the award-winning "Unskippable" and "Fast Forward."

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THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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