Martin Joins TIME’S UP™ Advertising Movement

Today, a group of women advertising agency leaders announced the launch
of TIME’S UP™/ADVERTISING, the first official vertical under the TIME’S UP™ movement,
which was launched at the end of 2017 by women across the entertainment industry. The
ultimate goal is that stand alone TIME’S UP verticals such as TIME’S UP/Advertising help pave
the way for every industry to take a critical look at its organizational structure and systemic
imbalances to ensure safety and equality for everyone, everywhere.


TIME’S UP/ADVERTISING will drive new policies, practices, decisions, and tangible actions that
result in more balanced, diverse, and accountable leadership; address workplace discrimination,
harassment, and abuse; and create equitable and safe cultures within the advertising industry.


Actions outlined by signatories include:
● Committing to creating solutions that work, starting with examining the processes and
policies that have failed us.
● Identifying and mentoring people who represent diversity across the board and are ready
to become agency leaders.
● Adopting progressive agency training and education that brings this discussion and its
solutions out into the open with our agencies.


The group will host the first TIME’S UP/Advertising community meetings on Monday, May 14th
in New York, Chicago, San Francisco and Los Angeles. Women within advertising agencies are
invited and encouraged to bring their voices and recommendations to these meetings to ensure
a range of expertise and experiences is incorporated as the charter is built and developed.


More than 150 women CEOs, CCOs, CSOs, and other C-suite executives (or equivalent) in
leadership positions at advertising agencies across the United States launched TIME’S
UP/Advertising by publishing a letter entitled “Hey, Sisters,” which announced the initiative and
outlined the goals of this newly formed group. TIME’S UP/Advertising is encouraging any
company in the advertising industry—whether or not it is run by a woman—to join this effort by
committing to the items listed on the TIME’S UP/Advertising website (timesupadvertising.com).


TIME’S UP/Advertising will post goals and track progress on its site.


TIME’S UP/Advertising will also drive contributions and raise funds for the TIME’S UP Legal
Defense Fund, which provides subsidized legal services for individuals subjected to workplace
sexual harassment and abuse.


More information, including the he introductory letter of intent, a list of signatories, events and
news can be found at timesupadvertising.com.

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

Previous
Previous

What the Cambridge Analytica Scandal Means For Brands

Next
Next

New Executive Committee Announced