New GEICO Campaign Featuring Boyz II Men on MediaPost

Written By THE MARTIN AGENCY

For Geico, BoyZ II Men Make Nausea, Sweaty Eyelids Sound Good

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Following in the footsteps of Salt-N-Pepa, Little Richard, Charo and Gladys Knight’s The Pips, Geico has delved into the world of music nostalgia to showcase celebrities who have experienced the heights of popularity but are due for an impactful comeback among a new and younger demographic.

The insurance firm this week breaks a multi-media campaign starring Boyz II Men, a group formed in Philadelphia in the late 1980s, who are multi-Grammy winners with 11 albums to their credit.

The “It’s What You Do” campaign features the trio of Nathan Morris, Shawn Stockman and Wanya Morris, seen here as conduits of bad news, but with a twist: When they sing dreadful news, it goes down like a spoonful of sugar.

Link to full article.

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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