She-I-O On SHOOT’s Quarterly 2018 Top Ten Music Tracks
Quarterly 2018 Top Ten Music Tracks
Look, listen and enjoy to SHOOT's quarterly Top Ten Tracks Chart here.
#6: Martin Agency, Here Be Dragons Team On "She-I-O" Music Video For Land O'Lakes
Land O’Lakes rewrote and released a classic children’s anthem for a new generation--celebrating the 30 percent of U.S. farmers who are female, just in time for Women’s Equality Day.
Soul songstress Maggie Rose and Grammy Award-winning Warner/Chappell songwriter Liz Rose collaborated to reimagine the song “Old MacDonald Had a Farm,” introducing “She-I-O.” Some of Liz’s many songwriting credits include Taylor Swift’s “Fearless,” Little Big Town’s “Girl Crush,” Carrie Underwood’s “Cry Pretty” and Kenny Chesney’s “Better Boat.”
The release of the “She-I-O” music video--directed by Similar But Different of production house Here Be Dragons--kicks off Land O’Lakes “All together better” campaign, created by mostly female teams at The Martin Agency and Land O’Lakes that also includes :30 and :60 TV spots, print executions and custom digital content.
The initiative also debuts a three-part documentary series called In Their Words, produced by The Female Farmer Project, which chronicles the personal stories of some of these Land O’Lakes farmers. With women comprising approximately one-third of all U.S. farmers, In Their Words was created to celebrate these females and create a dialogue around the importance of their role in the food chain.
