Taylor Wiegert Named Top Ten Finalist in Young Innovator Competition
Our very own Taylor Wiegert makes the list as a finalist for The Drum's Young Innovator Competition.
Article below. Full article here.
After 16,000+ votes, the finalists for the Young Innovator Award have been chosen.
The award, in conjunction with Google and The Advertising Club of New York, rewards excellence and innovation by young professionals in advertising, marketing and media. The winner will be chosen by a panel hand-picked by The Ad Club, comprising several high-level professionals in the field and the winner will be announced in the coming weeks. The finalists cover a wide geography and disciplines and are in the running for the $5,000 prize and industry-wide recognition.
“Through this award, we look to celebrate excellence and forward thinking by fresh, young minds,” said Gina Grillo, CEO of The Advertising Club of New York.
And what a celebration it is so far. All of the finalists have achieved a great deal already — and we asked each a few questions to get their perspectives on what innovation means to them, top innovation in the world today, their innovation heroes and what they will do, should they win the competition.
Taylor Wiegert, planning director, UX strategy, The Martin Agency
What does innovation mean to you?
Innovation is key for brands to stand out and earn attention. That’s my daily mindset and what motivates me to always be curious and never stop pushing the possibilities.
What’s the best innovation you’ve seen recently?
The Microsoft Surface Studio marked a pivotal point in consumer computing because Microsoft did the impossible – out-innovated Apple with a product that has ignited a new era for Microsoft.
Who is your innovation hero?
The team of Daniel Kahneman and Amos Tversky because their work in behavioral economics upended our assumptions on decision-making, paving the way for a new era in human understanding.
Which brand/company is the most innovative, in your opinion?
Snapchat has successfully played by its own rules and built a groundbreaking company. In the process, it’s forced social networking giant Facebook to rethink everything across its suite of products.
If you win the competition, what will you put your winnings towards?
As the first in my family to go to college, I have student loans. I’d put my winnings toward paying for the education that’s given me so much, including consideration for this award.
