Top Five Big Game Ads, Live from London

The big game kicked off at 11:30 pm here in London, and we didn't see the double-cliffhanger ending until almost 3:30 am Monday morning. Even so I wouldn't have missed it, instant classic.

However, in contrast to the prime-time eyeball magnet that is the US broadcast, here it's a late-night showing of a game no one much cares much about, so naturally the quality of the ads they showed was a bit different. Nevertheless, there were some standouts.

Here are my Top 5 ads from the UK broadcast:

1. Prof. Alistair Collingsworth-Whitehead's School of Fisticuffsmanship for Lads
"I Dare Say Sir, How Rude!"
Well art-directed Victorian setting, great dialogue. I guess everyone eats mutton? Weird.

2. Mr. & Mrs. Squidgy Oven and Countertop Cleaning-Up Liquid
"Might we disinfect your kitchen if it's no trouble?"
Who would have thought a kitchen cleanser would inspire such an extravagant musical number? My kids will be doing this dance for the rest of the year, thanks Mr. & Mrs. Squidgy, sheesh! :(

3. Miss Rose Marblehead-Winterbottom's Hand-Crafted Lavender Shoe Trees (:90 anthem)
"Shore is summin innit, wooncha say missus, I'm well chuffed"
I could barely understand a word through the thick accents and heavy rain, but the claymation chicken & leek pies made it fun.

4. City of Westminster Ministry of Unfortunately Unavoidable Billings
"No One Likes A Rate Increase But We Are Terribly Sorry To Announce Tariffs Will Increase From March 1"
CGI world made entirely of clotted cream, so inspiring. I will forever see Victoria sponge cake as a villain now.

5. Lady Agnes' Undergarments For Polite Ladies Who Place Decorum Above All Else
"Help! I've had a poo"
A difficult topic well handled, I say. Not sure it was necessary to have the diaper voiced by an Italian man, but I am new to the UK so what do I know?

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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