"Unskippable" Takes Home 4 Gold LIAs

Written By THE MARTIN AGENCY

The GEICO “Unskippable” work took home 4 gold awards from LIA (formerly known as London International Advertising Awards) this week.

Judged by a jury of approximately 100 creatives from around the world, LIA was the first international accolade of its kind to honor advertising.

This year, John Mescall (Global ECD, McCann Worldgroup), led the jury in the category of TV, Cinema, and Online Film.

The “Unskippable” work was honored in 4 of the divisions within this category. The long-form “Family” spot took home gold in Humour, Banking/Financial/Insurance, and Innovative Use of TV/Cinema/Online Film, while the collection of “Unskippable” pre-roll spots won gold for overall campaign.

Continue to LIA 2015.

THE MARTIN AGENCY

About The Martin Agency

We are a full-service creative agency with a proven ability in leveraging audience and cultural intelligence to build distinctive brands globally. We’re committed to fighting invisibility with ideas that permeate culture, work that drives results for our clients, and a culture our employees are proud of. From creating the beloved GEICO Gecko, to modernizing UPS, a 115-year-old brand, by making them relevant to a new generation of culture-shifters and entrepreneurs, to lighting the internet on fire with Solo Stove’s “Snoop Goes Smokeless” campaign, we’ve been behind some of the most significant brand transformations in history. We're creating steady buzz for brands like Papa Johns, OREO, CarMax, UPS and TIAA, to name a few. And as Ad Age’s Agency of the Year (2023), 2x Fast Company Most Innovative Companies (2023 and 2024) and back-to-back Adweek Agency of the Year (2020 and 2021), our momentum is only building. For more information, visit www.martinagency.com.

Media Contacts:
The Martin Agency | Katherine Sheehan | katherine.sheehan@martinagency.com

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