We’re Slingers.
Two couples meet up for a night of adult fun. They’re into options and freedom, without all the commitments. And video’s involved.
But they’re not swingers. Far from it.
That’s right, they’re Slingers, touting the choice and low prices of Sling TV in the OTT streaming service’s first campaign from The Martin Agency, its new agency of record.
Sling sounds like swing. That’s the joke. For some it’s hahaha! For others, heh. We’d rate this particular commercial somewhere in between—heh heh—thanks to crisp acting and direction that recalls Martin’s work for Geico.
“Our goal is to position Sling TV as the solution that gives customers choice and control in a world where traditional pay-TV pain points like high prices, useless channels and terrible customer service are all too common,” says Colleen Sugarman, the company’s head of marketing.
Here’s a billboard for folks who like to Sling/swing, outdoors:
“We’re competing for attention not just with our client’s competitors, but with everything people are consuming as content,” says agency creative chief Karen Costello. “The cheeky misdirect and play on the name is super sticky and a great way for Sling TV to be part of the conversation about TV ‘lifestyle’ viewing options.”
For an encore, maybe they could invite Danny Trejo to swing by. Now that would be a party!
Read full article here.
